The Mitsubishi Lancer Limited Edition Costs Just $20,660
Michael Hines — May 9, 2017 — Autos
References: mitsubishicars & autoguide
The new Mitsubishi Lancer Limited Edition is unique in the automotive world because of its price point. Normally special edition models cost a pretty penny, but Mitsubishi has priced the Lancer Limited Edition at just $20,660. For $2,000 more than an entry-level model you get a host of exterior bits finished in black paint. These include the 16-inch wheels, roof, the top part of the grille, the fenders and the side mirrors. There's also a "Limited Edition" badge on the trunk.
There is also a redesigned interior as well. The Mitsubishi Lancer Limited Edition has a black cloth interior with red stitching and glossy black finish on the plastic dash panels. Aluminum pedals and a 6.5-inch touchscreen add further class to the cabin. The Japanese automaker is likely ending production of the Lancer after 2017, which makes the Mitsubishi Lancer Limited Edition something of a going away present for buyers.
There is also a redesigned interior as well. The Mitsubishi Lancer Limited Edition has a black cloth interior with red stitching and glossy black finish on the plastic dash panels. Aluminum pedals and a 6.5-inch touchscreen add further class to the cabin. The Japanese automaker is likely ending production of the Lancer after 2017, which makes the Mitsubishi Lancer Limited Edition something of a going away present for buyers.
Trend Themes
1. Affordable Special Edition Sedans - Disruptive innovation opportunity: Market affordable special edition sedans to target budget-conscious consumers who desire unique features.
2. Black Accent Exterior Design - Disruptive innovation opportunity: Develop cost-effective methods for applying black paint accents on various exterior components to create limited edition models without significant price increases.
3. Redesigned Interiors with Unique Finishes - Disruptive innovation opportunity: Incorporate distinctive interior finishes, such as red stitching and glossy black panels, to enhance the perceived value of entry-level sedans.
Industry Implications
1. Automotive Manufacturing - Disruptive innovation opportunity: Invest in affordable manufacturing techniques to create special edition models without substantial cost increases.
2. Automotive Accessories - Disruptive innovation opportunity: Offer aftermarket black accent components to existing vehicle owners, allowing them to customize their vehicles with limited edition features.
3. Automotive Interiors - Disruptive innovation opportunity: Develop and market affordable interior finishing options to upgrade the perceived luxury of entry-level sedans.
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