Chickpeas are being incorporated into unlikely edible formats
Implications - Chickpea has long been used as a substitute in various dishes and diets, and it is now being adopted into more unusual products – with everything from cocktails to alternative nut spreads being examples of this fact. This use of the affordable and accessible food reveals how a simple elevation in format is able to shift the narratives associated with a product – taking it from fundamental to indulgent.
Workshop Question - How can your brand elevate one of its offerings in a way that re-frames any negative or neutral perceptions normally associated with it?
Trend Themes
1. Alternative Protein - Innovative food and beverage products are using chickpeas as substitutes for traditional sources of protein such as eggs, nuts, and dairy.
2. Aquafaba as Egg Replacer - Aquafaba, or chickpea brine, is becoming a popular egg replacer in vegan cocktails and other food products.
3. Clean Labels - Brands are using chickpeas to create healthier food alternatives with simple, natural ingredients, appealing to consumers seeking clean label products.
Industry Implications
1. Food and Beverage - Chickpeas are being used as alternative sources of protein in food and beverage products, appealing to health-conscious consumers and those with dietary restrictions.
2. Cocktail and Bar Industry - Bartenders are incorporating chickpea brine as a vegan-friendly egg replacer in cocktails, providing innovative options for health-conscious and vegan customers.
3. Health and Fitness - Chickpeas are proving to be a popular source of protein for those looking to maintain a healthy diet or pursue plant-based nutrition, with new products emerging in the clean label and vegan food space.
