The North Face's Bottle Source Collection Diverts Plastic Bottle Waste
Laura McQuarrie — April 20, 2018 — Eco
References: thenorthface & prnewswire
The North Face's Bottle Source collection features garments made from cotton and recycled bottles that are sourced from the Yosemite, Grand Teton and Great Smoky Mountains National Parks. With its new collection, The North Face is on a mission to divert hundreds of thousands of plastic bottles from the waste stream so that they can be repurposed into useful pieces of apparel and accessories.
The Bottle Source collection from The North Face includes apparel for men, women and kids that feature phrases such as "Never Stop Exploring" and "My Other Mother is Nature."
To further support the environment, The North Face is also donating a dollar to the National Park Foundation for each Bottle Source product made.
The Bottle Source collection from The North Face includes apparel for men, women and kids that feature phrases such as "Never Stop Exploring" and "My Other Mother is Nature."
To further support the environment, The North Face is also donating a dollar to the National Park Foundation for each Bottle Source product made.
Trend Themes
1. Recycled Apparel - The trend of incorporating recycled materials in apparel, such as The North Face's Bottle Source collection, presents opportunities for brands to reduce waste and appeal to eco-conscious consumers.
2. Eco-friendly Fashion - Growing consumer demand for environmentally-friendly fashion creates opportunities for brands to innovate and develop sustainable production methods.
3. Collaborating with Non-profit Organizations - Partnering with non-profits, as The North Face did with the National Park Foundation, presents opportunities for brands to give back to their communities and enhance their corporate social responsibility efforts.
Industry Implications
1. Apparel - The trend towards recycled materials and eco-friendly fashion in apparel offers opportunities for brands to differentiate themselves in the market and appeal to customers who prioritize sustainability.
2. Non-profit Organizations - The trend of collaborating with non-profit organizations offers opportunities for these organizations to partner with brands, gain exposure, and receive support for their initiatives.
3. Tourism - The North Face's Bottle Source collection, which sourced plastic bottles from national parks, presents opportunities for the tourism industry to implement sustainable practices and reduce waste.
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