adidas and Parley Take Action to Protect our Oceans
Blaine Aberdeen — July 7, 2018 — Social Good
adidas and Parley paired up by calling on the brands' global communities to unite in one movement against marine plastic pollution. 'Run for the Oceans' is a 5KM race where adidas donates $1 USD for every kilometer ran, committing to donating up to $1 million. The proceeds will be donated to the Parley Ocean Plastic Program to fight the threat of marine plastic pollution.
Runners can participate by downloading the Runtastic app and logging their kilometers through the platform. The event will be taking place around the globe from June 8th to July 8th.
One of the global runs was held in Toronto at Trillium Park, Ontario Place. The event raised awareness to inspire collective action and create positive change for the oceans. Following the run was a celebration with food from local Toronto food trucks, including The Food Dudes and Heirloom. The event also served drinks and featured a special live performance by Delaney Jane.
adidas and Parley are taking action to protect our oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption.
Runners can participate by downloading the Runtastic app and logging their kilometers through the platform. The event will be taking place around the globe from June 8th to July 8th.
One of the global runs was held in Toronto at Trillium Park, Ontario Place. The event raised awareness to inspire collective action and create positive change for the oceans. Following the run was a celebration with food from local Toronto food trucks, including The Food Dudes and Heirloom. The event also served drinks and featured a special live performance by Delaney Jane.
adidas and Parley are taking action to protect our oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption.
Trend Themes
1. Collaborative Charitable Initiatives - Creating partnerships between brands and communities to take action and address global issues through collective efforts.
2. Environmental Activism Through Sports - Using sports events and activities to raise awareness and funds for environmental causes, encouraging individuals and brands to contribute towards sustainable solutions.
3. Technology-enabled Fitness Campaigns - Leveraging digital platforms and fitness apps to engage a global audience in wellness initiatives and support charitable causes.
Industry Implications
1. Sporting Goods and Apparel - Opportunity for brands to collaborate with charitable organizations, leveraging their products and community reach to drive positive change and social impact.
2. Environmental Conservation - Potential for environmental organizations to partner with brands and utilize creative campaigns to raise awareness, funds, and mobilize communities for environmental protection.
3. Fitness Technology - Advancements in fitness tracking technology and apps create opportunities for brands and organizations to design interactive campaigns that encourage physical activity and support charitable causes.
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