Kodak's 'Kodachrome' is a New Journal on Art, Film and Culture
Laura McQuarrie — June 5, 2017 — Marketing
References: store.kodak & designtaxi
Kodak is now launching its own photography magazine called 'Kodachrome,' which is said to cater to those with an interest in "art, film and analog culture."
The first issue of the limited-edition journal is now being sold in Kodak's online store, featuring 76 pages of content that includes interviews with celebrities in the world of film, as well as topics such as music and why independent magazines have suddenly become so popular.
Like Kodak, several brands such as Airbnb are now releasing their own print magazines. In general, this is part of a movement that involves the revival of unexpected media outlets for the purposes of advertising. As much as this new journal features Kodak's own name on it, the brand says it was "conceived by Kodak, but [it's] about so much more than Kodak – be it writing, sculpture, music, graphics, or all manner of delights in between."
The first issue of the limited-edition journal is now being sold in Kodak's online store, featuring 76 pages of content that includes interviews with celebrities in the world of film, as well as topics such as music and why independent magazines have suddenly become so popular.
Like Kodak, several brands such as Airbnb are now releasing their own print magazines. In general, this is part of a movement that involves the revival of unexpected media outlets for the purposes of advertising. As much as this new journal features Kodak's own name on it, the brand says it was "conceived by Kodak, but [it's] about so much more than Kodak – be it writing, sculpture, music, graphics, or all manner of delights in between."
Trend Themes
1. Revival of Print Magazines - The launch of 'Kodachrome' and other print magazines by brands like Kodak and Airbnb indicates a trend towards unexpected media outlets for advertising.
2. Celebrity Interviews in Niche Journals - The inclusion of interviews with celebrities in 'Kodachrome' highlights a trend towards niche journals that cater to specific interests.
3. Rise of Independent Magazines - The popularity of independent magazines explored in 'Kodachrome' suggests a trend towards alternative media sources outside of mainstream publications.
Industry Implications
1. Photography - The launch of 'Kodachrome' by Kodak presents disruptive innovation opportunities for the photography industry to explore new ways of advertising and engaging with their audience.
2. Publishing - The revival of print magazines like 'Kodachrome' by brands such as Kodak and Airbnb creates disruptive innovation opportunities for the publishing industry to reimagine traditional print media and attract new readers.
3. Entertainment - The inclusion of celebrity interviews in niche journals like 'Kodachrome' opens up disruptive innovation opportunities for the entertainment industry to collaborate with niche publications for targeted promotion and storytelling.
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