Norwood Chapters Launched its IKEA Hoodie in Two Colorways
Riley von Niessen — May 11, 2017 — Art & Design
References: norwoodchapters & highsnobiety
After Balenciaga unveiled a bright blue tote bag that bared a striking resemblance to the plastic shopping bags that IKEA offers, many brands have been launching their own furniture brand-inspired apparel -- with one of latest to do so being Norwood Chapters.
Using the Fratka bag, Norwood Chapters transformed part of the boldly branded plastic shopping bag to function as a hoodie. The hood itself is made from the blue plastic, while IKEA's ribbons that display its name in yellow are featured along the arms. For a more dramatic effect, the ribbons go past the hemline of the sleeves so that they hand down.
On Norwood Chapters' website, the hoodies can be found in two different colorways: a bright blue version, and a highlighter yellow one.
Using the Fratka bag, Norwood Chapters transformed part of the boldly branded plastic shopping bag to function as a hoodie. The hood itself is made from the blue plastic, while IKEA's ribbons that display its name in yellow are featured along the arms. For a more dramatic effect, the ribbons go past the hemline of the sleeves so that they hand down.
On Norwood Chapters' website, the hoodies can be found in two different colorways: a bright blue version, and a highlighter yellow one.
Trend Themes
1. Furniture Brand-inspired Fashion - Fashion brands can explore licensing partnerships with furniture brands to create collaborations and launch limited editions of furniture-inspired fashion accessories.
2. Sustainable Fashion Using Everyday Products - Fashion brands can repurpose everyday household items to create innovative and sustainable fashion items that appeal to eco-conscious consumers.
3. Streetwear and Fashion Mashups - Fashion brands can look for unique mashup opportunities between clothing categories to create edgy and youthful designs for younger markets.
Industry Implications
1. Fashion - Fashion brands can explore collaborations and licensing opportunities with furniture brands to create unique limited edition fashion items.
2. Furniture - Furniture brands can explore diversification opportunities by licensing their brand to fashion brands to create and launch collaborations and limited edition products.
3. Sustainable Fashion - The sustainable fashion industry can use inspiration from everyday household items to create interesting and innovative designs that appeal to eco-conscious consumers.
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