These Coca-Cola Packages Honor National Hispanic Heritage Month
References: buy.shareacoke & adweek
In honor of National Hispanic Heritage Month, the latest Coca-Cola packaging is now supplying consumers with temporary tattoos of their family names. The brand has continued to evolve and expands its name-themed cans with this latest endeavor -- one that allows consumers to take the cans and give themselves a name tattoo.
Each can from this line of Coca-Cola packaging presents a reversed name that peels right off the can. The consumer is then able to press the can onto their skin and use the watery condensation to ink on a temporary tattoo.
This unique use of Coca-Cola's cans provides consumers with a feeling of connectivity to both their name, heritage and the cola brand. These cans were designed specifically for National Hispanic Heritage Month, which runs from September 15 until October 15. In addition to this packaging scheme, the brand created a commercial that features a variety of Hispanic families tattooing their family names onto their bodies using the coke cans.
Each can from this line of Coca-Cola packaging presents a reversed name that peels right off the can. The consumer is then able to press the can onto their skin and use the watery condensation to ink on a temporary tattoo.
This unique use of Coca-Cola's cans provides consumers with a feeling of connectivity to both their name, heritage and the cola brand. These cans were designed specifically for National Hispanic Heritage Month, which runs from September 15 until October 15. In addition to this packaging scheme, the brand created a commercial that features a variety of Hispanic families tattooing their family names onto their bodies using the coke cans.
Trend Themes
1. Temporary Tattoo Connection - Creating temporary tattoos from packaging promotes a sense of connectivity and personalization for consumers.
2. Heritage-themed Packaging - Packaging that celebrates cultural heritage can enhance brand loyalty and engage diverse consumer groups.
3. Interactive Packaging Experiences - Unique packaging designs that allow consumers to interact and create memorable experiences can differentiate brands in the market.
Industry Implications
1. Beverage - Beverage companies can leverage heritage-themed packaging to tap into diverse consumer markets and promote brand loyalty.
2. Personal Care - Personal care products can incorporate temporary tattoo elements into their packaging to enhance the consumer experience and cater to self-expression trends.
3. Advertising and Marketing - Creating interactive packaging experiences like temporary tattoos can be a disruptive innovation in advertising and marketing, allowing brands to engage consumers in new and memorable ways.
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