'Tide to Go' Spoofs Opposition to Same Sex Marriage
Christopher Magsambol — September 21, 2015 — Marketing
This fake 'Tide to go' tries to wipe away the negativity towards same-sex marriage with a hilarious 30 second spoof ad.
The commercial begins with a same-sex couple walking into a church before being abruptly stopped by a woman who rejects the twosome's union. The audience and the couple in the commercial are made to believe that they were not allowed to enter the church because they were gay, however the lady goes on to use Tide to Go to wipe a stain on one of the man's shirt.
"Flawless," the lady proclaims as the couple enters the church. The commercial ends with bolded words "Never tolerate the stain." This ad spec cleverly uses "the stain" as a metaphor for negativity or opposition.
The commercial begins with a same-sex couple walking into a church before being abruptly stopped by a woman who rejects the twosome's union. The audience and the couple in the commercial are made to believe that they were not allowed to enter the church because they were gay, however the lady goes on to use Tide to Go to wipe a stain on one of the man's shirt.
"Flawless," the lady proclaims as the couple enters the church. The commercial ends with bolded words "Never tolerate the stain." This ad spec cleverly uses "the stain" as a metaphor for negativity or opposition.
Trend Themes
1. Social Justice Spoof Ads - Using humor to highlight causes such as LGBTQ+ rights and racial justice presents opportunities to connect with audiences and increase awareness and support for these causes.
2. Metaphorical Messaging in Advertising - Using creative metaphors and analogies, such as the 'stain' in this Tide ad, can effectively convey complex ideas and emotions to audiences, and create powerful connections with brands and causes.
3. Inclusive Advertising - Diverse and inclusive representations in advertising can help brands connect with broader audiences, build brand loyalty, and support social justice causes.
Industry Implications
1. Advertising - In the advertising industry, there are opportunities to create and promote social justice campaigns that use humor and metaphorical messaging to promote more inclusive and equitable perspectives.
2. Consumer Goods - Consumer goods companies can leverage inclusive advertising to build brand loyalty among diverse audiences and support social justice causes aligned with their values.
3. Entertainment - The entertainment industry, including TV and film, can play a role in promoting social justice causes by including diverse and inclusive storylines and characters that resonate with diverse audiences.
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