This Skol Beats Ad Touts the Drink as One for Creatures of the Night
Laura McQuarrie — September 3, 2014 — Lifestyle
References: skol.br & creativecriminals
In this Skol Beats drink commercial, the beverage is promoted as one that is specifically "for creatures of the night." The dark ad shows people creepily hanging upside down from private and public spaces just as bats do as they sleep.
Although the bright rays of the sun is one thing that will wake these party people up, another way to lift their sleepy eyelids is to pop a bottle of Skol. When this happens in the video, the responses from people are almost animalistic or vampiric, but it's clear that these people thirst for Skol Beats instead of blood. Just as the Skol drinkers are shown upside down throughout the course of the video, the ending cleverly suspends two Skol bottles by their bottoms from the ceiling as well.
Although the bright rays of the sun is one thing that will wake these party people up, another way to lift their sleepy eyelids is to pop a bottle of Skol. When this happens in the video, the responses from people are almost animalistic or vampiric, but it's clear that these people thirst for Skol Beats instead of blood. Just as the Skol drinkers are shown upside down throughout the course of the video, the ending cleverly suspends two Skol bottles by their bottoms from the ceiling as well.
Trend Themes
1. Digital Marketing Ads - The use of dark and visually striking ads that target specific audiences, like creatures of the night, can create a memorable brand experience.
2. Niche Beverage Branding - Highlighting a product as tailored for a specific group, such as creatures of the night, can help establish a strong brand identity and cultivate a dedicated consumer base.
3. Creative Visual Storytelling - Using visually captivating narratives, like people hanging from the ceiling like bats, can capture attention and deliver a memorable message that resonates with viewers.
Industry Implications
1. Beverage - Beverage companies can explore innovative ways to position their products to niche audiences, such as targeting specific lifestyles or subcultures.
2. Advertising - Ad agencies can leverage creative storytelling techniques and targeted messaging to create engaging and impactful campaigns for their clients.
3. Entertainment - TV networks or streaming platforms can create unique and captivating commercials that cater to specific viewer segments, enhancing the overall viewing experience.
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