Massage Envy Urges People to 'Unplug More Often' with a Membership
Laura McQuarrie — May 25, 2015 — Marketing
Just as getting a massage is about connecting with your body, it's also an important time to disconnect from other distractions like technology—as Massage Envy points out in its 'Unplug More Often' commercial.
People know that going in for a massage will leave them feeling more rested and relaxed as a result, so it's interesting that Massage Envy brands its massage services as time to spend enjoying a complete detox for the mind and body. In the commercial itself, technology is barely present at all, creating a sense of a soothing technology-free environment with more time allocated for human connection.
As dedicated digital detox programs and retreats become popular, Massage Envy cleverly reminds people how easy it is to treat themselves to a quick getaway from the stresses of technology.
People know that going in for a massage will leave them feeling more rested and relaxed as a result, so it's interesting that Massage Envy brands its massage services as time to spend enjoying a complete detox for the mind and body. In the commercial itself, technology is barely present at all, creating a sense of a soothing technology-free environment with more time allocated for human connection.
As dedicated digital detox programs and retreats become popular, Massage Envy cleverly reminds people how easy it is to treat themselves to a quick getaway from the stresses of technology.
Trend Themes
1. Digital Detox - Opportunity for businesses to offer dedicated digital detox programs and experiences.
2. Human Connection - Creating technology-free environments that promote human connection.
3. Wellness Retreats - Brands can tap into the popularity of wellness retreats by offering technology-free relaxation experiences.
Industry Implications
1. Spa and Wellness - Opportunity for spa and wellness centers to offer dedicated digital detox programs.
2. Hospitality and Travel - Hotels and resorts can create technology-free environments to promote human connection.
3. Consumer Electronics - Companies can create innovative products and services that help people disconnect from technology.
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