Red Bull Uses Meerkat for Live Video Marketing of Its Double Pipe Finals
Laura McQuarrie — May 22, 2015 — Marketing
References: redbull & marketingland
As an energy drink maker, Red Bull has proven itself to be fearless when it comes to exploring new frontiers of advertising, especially with live video marketing opportunities on emerging social platforms like Periscope and Meerkat.
Red Bull was one of the first brands to make its presence on Meerkat known, especially as it shared live footage from the Red Bull Double Pipe Finals in Aspen. During this event, fans were able to see how many others were watching live with them, as well as comment, like and share the experience with others.
Unlike a commercial where it's easy to change the channel, marketing on Meerkat forces brands to come up with engaging video content that transforms fans into attendees of an experience in real-time.
Red Bull was one of the first brands to make its presence on Meerkat known, especially as it shared live footage from the Red Bull Double Pipe Finals in Aspen. During this event, fans were able to see how many others were watching live with them, as well as comment, like and share the experience with others.
Unlike a commercial where it's easy to change the channel, marketing on Meerkat forces brands to come up with engaging video content that transforms fans into attendees of an experience in real-time.
Trend Themes
1. Live Video Marketing - Brands making their presence known on live video platforms to create immersive experiences for their fans and customers.
2. Social Media Advertising - Expanding the possibilities for creative and engaging marketing opportunities on social media.
3. Real-time Audience Engagement - Creating a sense of community and interactivity through live video marketing.
Industry Implications
1. Energy Drinks - Energy drink makers utilizing live video marketing to promote their brand and products to their target audience.
2. Sports Events and Competitions - Event organizers using live video marketing to give virtual access to their events, competitions, and experiences.
3. Marketing and Advertising - Expanding marketing and advertising strategies to include the use of live video on social media platforms like Meerkat and Periscope.
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