The Under Armour #RuleYourself Ad Stars Steph Curry
Rebecca Byers — August 24, 2015 — Marketing
References: adweek
The dramatic new #RuleYourself Under Armour campaign focuses on the hours of training each elite athlete has put into their craft. The commercial stars three athletes at the top of their game; NBA MVP Steph Curry, PGA champion Jordan Spieth and American Ballet Theater principal dancer Misty Copeland.
The dynamic campaign seeks to highlight that each athlete is no more than the sum of their training efforts. Featuring mesmerizing armies of each athlete, Curry, Spieth and Copeland are shown with many clones of themselves perfecting their moves.
The 60-second ad spot brings the brand's high-performance athletics gear into the spotlight, positioning its footwear, equipment and apparel as crucial catalysts in the rigorous training regime of each star.
The dynamic campaign seeks to highlight that each athlete is no more than the sum of their training efforts. Featuring mesmerizing armies of each athlete, Curry, Spieth and Copeland are shown with many clones of themselves perfecting their moves.
The 60-second ad spot brings the brand's high-performance athletics gear into the spotlight, positioning its footwear, equipment and apparel as crucial catalysts in the rigorous training regime of each star.
Trend Themes
1. High-intensity Training - Opportunity: Develop innovative fitness equipment and apparel that enhance high-intensity training.
2. Personalized Advertising - Opportunity: Create personalized advertising campaigns that emphasize individual training efforts and achievements.
3. Virtual Cloning - Opportunity: Explore virtual cloning technology to visually depict the dedication and progress of athletes.
Industry Implications
1. Sports Apparel - Opportunity: Integrate high-performance gear with advanced technology to enhance athletic performance and training.
2. Fitness Equipment - Opportunity: Develop innovative fitness equipment that supports high-intensity training and improves workout efficiency.
3. Advertising and Marketing - Opportunity: Harness personalized advertising strategies to target and engage individuals based on their training efforts and goals.
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