This Newcastle Beer Commercial Spoofs Doritos' Super Bowl Contest
Laura McQuarrie — January 9, 2015 — Lifestyle
References: youtu.be & digitalbuzzblog
As a follow-up to its hilarious mock 'If We Made It' Super Bowl ad, this Newcastle Beer commercial jumps on the coattails of Doritos' annual Crash the Super Bowl campaign. The campaign allows consumers to submit their own fan-made commercials and this year, Newcastle Brown Ale's unofficial entry to the competition takes the form of an ad called Chores.
The ad features a conversation between a couple, where the man is on a mission to locate his favorite nacho-flavored chips somewhere in his house. Although there's no mention of beer, everywhere the guy looks, there's Newcastle bottles, logos and Doritos' name has been blurred out and beeped when included. Like all of Newcastle's ads, this one is irreverent and funny.
The ad features a conversation between a couple, where the man is on a mission to locate his favorite nacho-flavored chips somewhere in his house. Although there's no mention of beer, everywhere the guy looks, there's Newcastle bottles, logos and Doritos' name has been blurred out and beeped when included. Like all of Newcastle's ads, this one is irreverent and funny.
Trend Themes
1. Mock Ads - Creating humorous and satirical ads that comment on established brands and campaigns.
2. User-generated Content - Encouraging consumers to submit their own advertisements and incorporating them into a brand's marketing strategy.
3. Branded Entertainment - Blurring the lines between traditional advertising and entertainment by integrating products and brand messaging into creative content.
Industry Implications
1. Alcoholic Beverages - Using comedy and satire to differentiate beer and liquor brands and to appeal to younger audiences.
2. Consumer Packaged Goods - Leveraging user-generated content to generate buzz and engage with consumers, especially around major cultural events and holidays.
3. Advertising and Marketing - Exploring new and unconventional ways to deliver brand messaging and engage with audiences, such as branded entertainment and satirical ads.
2.7
Score
Popularity
Activity
Freshness
