The Condor Dental Floss Campaign Depicts Corn and Beef
Meghan Young — May 14, 2014 — Lifestyle
References: opusmultipla.br & adeevee
Taking a page from the impressive portfolios of crafty artists around the world, the Condor Dental Floss ad campaign turns this classic teeth cleaning product into stunning art pieces. Embroidery and threaded art is particularly enjoying a revival of interest these days, so it is only appropriate that the brand would take advantage.
The Condor Dental Floss ad campaign depicts an image of corn and beef in a maze of pegged string, two foods that happen to get stuck between teeth frequently. Conceived and art directed by Opusmultipla, an ad agency based in Curitiba, Brazil, the Condor Dental Floss ad campaign was art directed and illustrated by Keith Lauer. Creative director Flávia Rennó oversaw the project.
The Condor Dental Floss ad campaign depicts an image of corn and beef in a maze of pegged string, two foods that happen to get stuck between teeth frequently. Conceived and art directed by Opusmultipla, an ad agency based in Curitiba, Brazil, the Condor Dental Floss ad campaign was art directed and illustrated by Keith Lauer. Creative director Flávia Rennó oversaw the project.
Trend Themes
1. Artistic Teeth Cleaner Ads - Using creative approaches and media help make mundane products stand out.
2. Revival of Embroidery and Threaded Art - There is an increasing interest for handcrafted designs in advertisements and branding.
3. Innovative Use of Food in Ads - Using food as subjects for ads is an untapped yet promising creative opportunity.
Industry Implications
1. Dental Products - Innovative approaches in dental hygiene products branding can help them stand out in a saturated market.
2. Advertising and Marketing - Creative and unconventional approaches in making ads can help brands get noticed amidst many competitors.
3. Food and Beverage Industry - There's a possibility of exploring creative advertisements using food images as the subjects.
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