The Land Rover Above and Beyond Campaign Promotes Sharing Experiences
Meghan Young — May 15, 2014 — Autos
The Land Rover Above and Beyond campaign shows just how above and beyond people can get in this vehicle. Offering chances for epic adventures in this sleek and reliable vehicle, it also promotes staying in touch with loved ones while on the road. People are becoming more and more tech-savvy as well as reliant on social media networks including Skype. The chance to share experiences is so attractive, this ad campaign will speak to many.
Conceived and executed by Greekvertising, an ad agency based in Athens, Greece, the Land Rover Above and Beyond campaign was art and creative directed by Alessio Criscuoli. Instead of relying on an image of the car itself, it depicts stunning snow-capped mountains.
Conceived and executed by Greekvertising, an ad agency based in Athens, Greece, the Land Rover Above and Beyond campaign was art and creative directed by Alessio Criscuoli. Instead of relying on an image of the car itself, it depicts stunning snow-capped mountains.
Trend Themes
1. Remote Sharing - Opportunities for creating tools for remote sharing experiences while on the road, such as apps or new communication systems.
2. Social Media Integration - Ways to integrate social media platforms into advertising campaigns to increase engagement and create personalized experiences for consumers.
3. Offline to Online Experience - Providing customers with offline experiences that can be shared online to drive engagement and create a more immersive brand experience.
Industry Implications
1. Automotive - Opportunities for car companies to create more content-driven advertising campaigns to appeal to younger, tech-savvy customers and enhance brand loyalty.
2. Advertising - Opportunities for advertising agencies to explore new creative approaches to visually represent products or services, and leverage new communication channels to reach customers.
3. Technology - Opportunities for technology companies to develop new communication tools and social media integrations that enhance remote sharing experiences and create more engaging online content.
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