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Probiotic Boost

Probiotic-based snacks and beverages offer natural energy boosts

Trend - Brands are offering alternative energy sources in the form of probiotic-based food and beverage items. These products include everything from energizing oat bars with probiotics, to mood-boosting powders.

Insight - When it comes to their personal health, consumers are often drawn to ingredients that are "natural" as they're perceived to be more nutritious and trustworthy. Experimenting with natural ingredients in the foods they consume allows them to find what works for them in terms of flavor, while still receiving the desired benefits.
Workshop Question - How is your brand prioritizing functional alternative ingredients for its customers?
Trend Themes
1. Natural Energy Sources - Consumers are drawn to ingredients that are "natural" as they're perceived to be more nutritious and trustworthy, which has led to an increase in offerings of natural energy sources like probiotic-based food and beverages.
2. Gut Health and Wellness - Consumers' growing interest in gut health and wellness is influencing the introduction of different products that promote digestive balance, increased energy, and improved immune functions.
3. Convenient and Portable - Convenience and portability are becoming key priorities for consumers. Brands are responding to these needs by introducing new grab-and-go products like overnight oat bars and canned kombucha drinks.
Industry Implications
1. Food and Beverage - As consumers become increasingly health-conscious, the food and beverage industry should continue to develop innovative solutions that promote nutrition, wellness, and gut health.
2. Health and Wellness - The health and wellness industry can adopt the use of natural ingredients like probiotics, prebiotics, and resistant starches in the development of products that promote gut health and increased energy levels.
3. Sports and Nutrition - The sports and nutrition industry should explore the use of natural and convenient energy sources in its products to appeal to customers who lead active lifestyles and are looking for low-sugar, high-protein snacks.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
92,747 Total Clicks
Date Range:
Mar 18 — Nov 20
Trending:
Average
Consumer Insight Topics:

Featured Examples

Mood-Boosting Prebiotic Powders
Mood-Boosting Prebiotic Powders
Uplift Food's 'Daily Uplifter' Supports Good Gut Health and More
‘Uplift Food’ is a new venture from gut health expert Kara Landau that’s setting itself apart as the first dietitian-created functional food brand to focus on the benefits of... MORE
Overnight Oat Bars
Overnight Oat Bars
CORE Energy Bars Contain Caffeine, Probiotics & Prebiotic Fiber
CORE Foods previously introduced chilled overnight oat bars with probiotics and the brand is expanding on this idea with CORE Energy Bars. The all-new overnight oat bars are enriched with 65... MORE
Cleansing Prebiotic Beverages
Cleansing Prebiotic Beverages
Koso Cleanse is a Prebiotic Drink for Gut Health from R's KOSO
Koso Cleanse by R’s KOSO is a new prebiotic drink for gut health based on a century-old traditional Japanese prebiotic drink. Consumers today will be interested in the beverage’s... MORE
Gut Health Snack Bars
Gut Health Snack Bars
The Nutra Organics Coco Biotics Probiotic Energy Bar is Nutrient-Dense
Gut health is quickly becoming a more prominent topic amongst consumers who experience occasional distress, so brands are taking note to deliver solutions like the Nutra Organics Coco Biotics... MORE
Caffeinated Kombucha Beverages
Caffeinated Kombucha Beverages
Brew Dr.'s Tropical Uplift Contains 130mg of Natural Caffeine
Brew Dr. is expanding its line of caffeinated kombucha beverages with Tropical Uplift, which combines natural caffeine from yerba mate, green tea and guayusa. The kombucha boasts a mango and... MORE
Energy-Boosting Oat Bars
Energy-Boosting Oat Bars
The Grenade Reload Protein Oat Bar Comes in Three Flavor Options
The Grenade Reload Protein Oat Bar is a newly announced product from the sports and nutrition brand that seeks to offer consumers with a way to stay fueled throughout their busy day. The snack bars... MORE

Related Examples

Probiotic Wellness Coffees
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play_circle_filledZero-Waste Probiotic Drinks
Zero-Waste Probiotic Drinks
National University of Singapore is Repurposing Unsold Bread
Functional Gut Health Beverages
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Flavored Kombucha Tablets
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Omega Elixir Inner Beauty Boost Targets Dry Skin from the Inside Out
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The Revive Soda Pop Series Includes Root Beer and More
Refrigerated Plant Protein Bars
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Organika's Enhanced Collagen Powder is Sourced from Grass-Fed Cows
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Wella Organics' Bars are Packed with Fresh, Gluten-Free Ingredients
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Craft Convenience Stores
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7-Eleven's Evolution Stores Serve Handmade Tacos & Made-to-Order Drinks
Juicy Watermelon Kombuchas
Juicy Watermelon Kombuchas
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Sparkling ACV Drinks
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Vina Combines Organic Apple Cider Vinegar, Sparkling Water & Juice
Paleo-Certified Snack Bars
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Rolled Oat Protein Bars
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Bobo's Protein Bars are Packed with Plant-Based Protein & Flavor
Nut-Free Protein Bars
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Savory Cheese-Based Snack Bars
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The Amazin Grazin Cheese Snack Bars Respond to Consumer Demand
Eclectic Keto-Friendly Treats
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Atkins' Expands Its Keto Program to Include Desserts and Treats
Keto-Approved Snack Bars
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GoodTo Go's Soft-Baked Bars Contain Low Net Carbs & Plant-Based Fats
Naturally Vivid Dye Powders
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Suncore Foods Supercolor Uses Natural Ingredients as Food Coloring
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The Supercolor Powders & Flakes Boost Creativity in Presentation
Low-Calorie Probiotic Kombuchas
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Koe Kombucha Boasts a Low-Calorie, Low-Sugar Formula
Lupini Bean Bars
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Probiotic-Packed Snack Bars
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Cultured Snacking Co.'s Protein-Rich Snack Bars Have Live Probiotics
On-the-Go Meat Snacks
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The Peperami Beef Bar Has a Low-Calorie, High-Protein Profile
Probiotic Oat Bars
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Beautifying Collagen Bars
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Nutra Organics' Organic Whole Food Bars are Packed with Collagen
Colorful Snack Bar Packaging
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Convenient Flavor-Focused Snack Bars
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The New Nākd Snack Bar Flavors are Easily Eaten on the Go
IBS-Friendly Snack Bars
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The New FODY Low FODMAP Dark Chocolate, Nuts and Sea Salt Bars are Tasty
Better-for-You Mushroom Snacks
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Shrooms Snacks Shares Mushroom-Based Jerky, Snack Bars & More
Hemp-Packed Snack Bars
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The Hemptastic Hemp Bars Contain More Than 20% Raw Hemp Seeds
Currant-Filled Beetroot Bars
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Nature Line's Free-From Vegan Bar Shares a Snack with No Added Sugar
Popcorn Snack Bars
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