The Revive Soda Pop Series Includes Root Beer and More
Michael Hemsworth — March 7, 2020 — Marketing
References: revivekombucha & bevnet
The Revive Soda Pop Series is a new offering from Revive Kombucha that aims to change perceptions surrounding the fermented beverage and make it applicable for consumers who might be a bit weary to try it out. The product range is set to release this summer and will include a number of premium flavors such as Root Beer, Cherry Cola and Orange Soda. These options mimic popular soda flavors and each contain 40mg of natural caffeine that is derived from green tea to make them a better-for-you option for consumers.
Co-Founder Sean Lovett spoke on the new Revive Soda Pop Series saying, "We wanted to bring kombucha back to the future, so we took our favorite flavors from when we were kids and turned them into the radically raw kombucha Revive is known for."
Co-Founder Sean Lovett spoke on the new Revive Soda Pop Series saying, "We wanted to bring kombucha back to the future, so we took our favorite flavors from when we were kids and turned them into the radically raw kombucha Revive is known for."
Trend Themes
1. Soda-inspired Kombuchas - Opportunity for kombucha brands to tap into the nostalgia and familiarity of classic soda flavors to attract new consumers.
2. Premium Flavored Kombuchas - Opportunity for kombucha brands to differentiate themselves by offering unique and high-quality flavors, such as Root Beer, Cherry Cola, and Orange Soda.
3. Better-for-you Beverage Alternatives - Opportunity for brands to provide healthier beverage options by using natural ingredients and deriving caffeine from green tea.
Industry Implications
1. Beverage - Opportunity for beverage companies to expand their product offerings and capture new consumer segments with soda-inspired kombuchas.
2. Natural Food and Drink - Opportunity for natural food and drink companies to leverage the growing trend of kombucha and offer premium flavored options with healthier ingredients.
3. Functional Beverages - Opportunity for functional beverage brands to incorporate kombucha into their product lines, providing consumers with better-for-you options that still offer a caffeine boost.
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