Shrooms Snacks Shares Mushroom-Based Jerky, Snack Bars & More
Laura McQuarrie — February 11, 2019 — Lifestyle
References: itsamushroom & prnewswire
One of the largest mushroom growers in North America launched a new venture called Shrooms Snacks that offers better-for-you mushroom snacks in familiar forms like snack bars, jerky and crisps. Some of the inventive snacks that are making their debut include Shrooms Crispy Mushrooms in flavors like Sea Salt, Spicy Jalapeno, Mesquite Barbeque, as well as the allergy-friendly Shrooms Snack Bar, which comes in unique varieties like Crispy Mushroom Chocolate Chunk and Crispy Mushroom Sweet & Savory.
As David Eberwein, Director of Innovation & Business Development at Shrooms Snacks, says "As the popularity of plant-based snacking continues to rise, we started thinking about ways to reinvent the mushroom." With the rise of adaptogenic medicinal mushrooms and mushrooms as meat substitutes, other snack brands like Shrooms Snacks are producing everything from granola bars and jerky alternatives to chips with fungi.
As David Eberwein, Director of Innovation & Business Development at Shrooms Snacks, says "As the popularity of plant-based snacking continues to rise, we started thinking about ways to reinvent the mushroom." With the rise of adaptogenic medicinal mushrooms and mushrooms as meat substitutes, other snack brands like Shrooms Snacks are producing everything from granola bars and jerky alternatives to chips with fungi.
Trend Themes
1. Plant-based Snacking - By incorporating mushrooms into snack bars and jerky, Shrooms Snacks taps into the growing popularity of plant-based snacking.
2. Adaptogenic Mushrooms - Shrooms Snacks explores the potential of adaptogenic medicinal mushrooms, offering innovative mushroom-based snack options.
3. Mushroom Meat Substitutes - Shrooms Snacks capitalizes on the trend of using mushrooms as a meat substitute by creating mushroom-based jerky and snack alternatives.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate by incorporating mushrooms into plant-based snacks to meet the growing demand for alternative protein options.
2. Healthy Snacks - The healthy snacks industry can disrupt the market by introducing innovative mushroom-based snack bars, jerky, and crisps that cater to health-conscious consumers.
3. Alternative Protein - The alternative protein industry has the opportunity to explore the potential of using mushrooms as a meat substitute by developing new products and expanding the market.
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