The Peperami Beef Bar Has a Low-Calorie, High-Protein Profile
Michael Hemsworth — December 5, 2019 — Marketing
The Peperami Beef Bar has been launched by Jack Link's in the UK as a new on-the-go meat snack option for consumers that will offer them a way to stave off hunger between meals or continuously snack throughout the day.
The meat snacks are a blend of beef and pork, and contain just 69 calories along with 5.9 grams of protein per 100 gram serving. The meat bars are targeted towards nutritionally aware shoppers who are looking for a potential alternative to sweet varieties that presently dominate the snack bar sector.
Marketing Manager at Peperami Pavan Chandra spoke on the Peperami Beef Bars saying, "We are excited to expand the Peperami portfolio and introduce our new Peperami Beef Bar to the category, providing consumers with a convenient protein kick. As the category continues to evolve and grow, retailers can capitalize on the opportunity to drive sales in their snacking category by responding to consumer trends, providing shoppers with a healthier alternative to crisps and confectionary.”
The meat snacks are a blend of beef and pork, and contain just 69 calories along with 5.9 grams of protein per 100 gram serving. The meat bars are targeted towards nutritionally aware shoppers who are looking for a potential alternative to sweet varieties that presently dominate the snack bar sector.
Marketing Manager at Peperami Pavan Chandra spoke on the Peperami Beef Bars saying, "We are excited to expand the Peperami portfolio and introduce our new Peperami Beef Bar to the category, providing consumers with a convenient protein kick. As the category continues to evolve and grow, retailers can capitalize on the opportunity to drive sales in their snacking category by responding to consumer trends, providing shoppers with a healthier alternative to crisps and confectionary.”
Trend Themes
1. Low-calorie Snacks - The rise in demand for low-calorie snacks presents an opportunity for companies to develop innovative and healthy alternatives to traditional snack options.
2. High-protein Snacks - The increasing popularity of high-protein diets creates a market for protein-packed snacks, offering an opportunity for companies to cater to health-conscious consumers.
3. Alternative Snack Bars - The growing demand for alternative snack bars presents an opportunity for companies to create unique and flavorful options that cater to different dietary needs and preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of on-the-go meat snacks by developing innovative meat-based products that cater to health-conscious consumers.
2. Health and Wellness - The health and wellness industry can tap into the demand for low-calorie and high-protein snacks by offering products that support consumers' nutritional goals and provide sustained energy.
3. Retail - The retail industry has the opportunity to drive sales in the snacking category by stocking alternative snack bars that cater to diverse consumer preferences, offering a healthy and convenient snacking option.
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