Virtual contests and giveaways help keep customers engaged from home
Trend - Brands are trying to maintain customer loyalty with virtual events that promise contests and giveaways where people can win free products. These include everything from wedding dress giveaways to online scavenger hunts.
Insight - With many people around the world still doing their part to control the pandemic by staying at home, they expect that brands are more creative and flexible in the way they reach them. As they no longer have the ability to go out and interact with branded experiences, consumers now expect them from home.
Insight - With many people around the world still doing their part to control the pandemic by staying at home, they expect that brands are more creative and flexible in the way they reach them. As they no longer have the ability to go out and interact with branded experiences, consumers now expect them from home.
Workshop Question - How could your brand prioritize at-home customer engagement?
Trend Themes
1. Virtual Events - As consumers continue to stay home, brands are turning to virtual events, such as scavenger hunts and dance parties, to keep customers engaged and connected.
2. Contests and Giveaways - Brands are incentivizing engagement through contests and giveaways, such as Jake's Diapers' virtual scavenger hunt and BHLDN's wedding gown giveaway.
3. Social Media Talent Competitions - Social media talent contests, like TikTok Gamers Got Talent, are becoming increasingly popular and offer a unique opportunity for brands to engage with a diverse audience.
Industry Implications
1. Event Planning and Management - The shift towards virtual events presents a disruption opportunity for event planning and management companies to innovate and provide new, engaging experiences.
2. Marketing and Advertising - Contests and giveaways offer marketing and advertising professionals a chance to incentivize engagement and connect with target audiences in new and creative ways.
3. Gaming and Entertainment - Social media talent competitions, like TikTok Gamers Got Talent, provide opportunities for gaming and entertainment industry professionals to engage with a diverse audience and discover new talent.
