Packaged salad dressings are adapted with nutritious ingredients
Trend - Brands are offering salad dressings with healthy, elevated ingreients to enhance their nutritional value. Product sin this space include everything from dressings incorporated with anti-inflammatory CBD, to dressings that boost immunity.
Insight - For diet-conscious consumers, there have been certain ingredients and products they're told to stay away from based on traditional advice that they're unhealthy. Everything from juice to dressings fall into this category, and for people to change their minds about these items they require unexpected and heavily emphasized ingredients that portray an alternative narrative.
Insight - For diet-conscious consumers, there have been certain ingredients and products they're told to stay away from based on traditional advice that they're unhealthy. Everything from juice to dressings fall into this category, and for people to change their minds about these items they require unexpected and heavily emphasized ingredients that portray an alternative narrative.
Workshop Question - How could your brand create more positive associations with its product/service?
Trend Themes
1. Nutrient-dense Dressings - Brands are using healthy and nutritious ingredients to enhance the nutritional value of salad dressings, providing alternative narratives to traditional advice.
2. Fermented Condiments and Dressings - Fermentation is taking over as a way to add flavor and nutrition to condiments and dressings, providing probiotic and immune-boosting elements in various flavors.
3. Alternative Oils for Salad Dressings - Salad dressings are incorporating non-traditional oils such as algae oil and flax oil for their nutritional value and taste, providing lower calorie and flavorful options.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry should explore new ways to add nutrition and flavor to their products by using nutrient-dense, fermented and alternative ingredients.
2. Health and Wellness Industry - The health and wellness industry should incorporate nutrient-dense dressings, fermented condiments, and alternative oils in their products to provide consumers with healthier options.
3. Environmental and Sustainable Products Industry - The environmental and sustainable products industry should follow the lead of Dr. Will's and incorporate charity initiatives and recyclable materials in their business model.
