Vegan salad dressings cater to health-conscious and vegan consumers
Trend - People with necessary or chosen dietary restrictions now have more variety in the packaged salad dressings they can consumer, with brands in this space prioritizing plant-based, vegan alternatives to traditional dressings.
Insight - Many consumers associated veganism with health, and so seeing plant-based or vegan labels on packaged goods brings about positive associations for health-conscious consumers. Thus, vegan products aren't simply appealing to those who subscribe to the diet, but to those who prioritize healthy eating in general.
Insight - Many consumers associated veganism with health, and so seeing plant-based or vegan labels on packaged goods brings about positive associations for health-conscious consumers. Thus, vegan products aren't simply appealing to those who subscribe to the diet, but to those who prioritize healthy eating in general.
Workshop Question - How could your brand establish trust with its use of labels?
Trend Themes
1. Plant-based Dressings - The rise of plant-based diets and health-consciousness has led to the creation of a variety of vegan, dairy-free, and oat-based salad dressings.
2. Immunity-boosting Fermented Products - Consumers' increased focus on gut health has led to the development of fermented dressings that contain probiotics and have immunity-boosting properties.
3. Free-from and Health-focused Products - Brands are catering to consumers with dietary restrictions by creating sugar-free, gluten-free, and dairy-free dressings that are still flavorful and health-focused.
Industry Implications
1. Food and Beverage - The food and beverage industry can adapt the trend towards plant-based and fermented products to create innovative new dressings and dips.
2. Health and Wellness - The increasing focus on gut health and dietary restrictions provides opportunities for the health and wellness industry to create supplements and other products focused on digestive health.
3. Charity and Social Good - Companies like Newman's Own that donate profits to charity can promote social good and wellness while creating new product lines that cater to the needs of a broad range of consumers.
