Brands are incorporating technology into PPE to provide assistance in daily tasks
Trend - Technology brands are incorporating high-end features into masks and face shields. Going beyond aesthetics, these products are intended for use by professionals and individuals who are at risk.
Insight - Consumers have gotten used to the many rules and regulations that were imposed by the government on social life and businesses—from wearing face coverings to social distancing. At this stage, those who have to be in public or at work for prolonged periods of time are prioritizing comfort and convenience, along with health and safety. Many are looking to technological capabilities that can allow them to seamlessly navigate COVID-19 rules in their day-to-day.
Insight - Consumers have gotten used to the many rules and regulations that were imposed by the government on social life and businesses—from wearing face coverings to social distancing. At this stage, those who have to be in public or at work for prolonged periods of time are prioritizing comfort and convenience, along with health and safety. Many are looking to technological capabilities that can allow them to seamlessly navigate COVID-19 rules in their day-to-day.
Workshop Question - How can your brand ensure a seamless experience for consumers during COVID-19?
Trend Themes
1. Integrating Technology Into PPE - In response to the COVID-19 pandemic, brands are incorporating advanced features into masks and face shields, allowing for seamless navigation of COVID-19 rules in day-to-day life.
2. Augmented Reality Face Shields - A new generation of face shields features augmented reality capabilities that help healthcare workers access essential patient information in a hands-free manner.
3. Personal Air Purifying Shields - A multitude of personal air purifying shields have been developed that eliminate pathogens, allergens, and pollutants while being flexible enough to suit the needs of different customers.
Industry Implications
1. Healthcare - The healthcare industry can benefit from these trends by adopting PPE that utilizes advanced features to keep healthcare professionals and patients safe and healthy.
2. Technology - The technology industry can benefit from these trends by developing and implementing solutions that integrate augmented reality and air purifying technologies into face shields and masks.
3. Manufacturing - With the development of these high-tech PPE, the manufacturing industry is presented with the opportunity to produce innovative products that meet the growing demand for improved health and safety solutions.
