Maps and navigational tools are adapted to prioritize safety amidst COVID-19
Trend - Apps that showcase transit or local maps are including additional safety features that protect people from the ongoing pandemic. Features include everything from COVID-19 case information for geographic regions to crowd-monitoring.
Insight - The ongoing pandemic has brought on the realization within the urban planning space that the current methods of designing public infrastructure, particularly in high-population regions, aren't as conducive to public health as they should be. People now expect public health to be an important consideration in these planning processes in the future, and are searching for ways to keep themselves safe in public spaces in the meantime.
Insight - The ongoing pandemic has brought on the realization within the urban planning space that the current methods of designing public infrastructure, particularly in high-population regions, aren't as conducive to public health as they should be. People now expect public health to be an important consideration in these planning processes in the future, and are searching for ways to keep themselves safe in public spaces in the meantime.
Workshop Question - How could your brand better prioritize public health and safety?
Trend Themes
1. Safety Mapping - Apps that showcase transit or local maps are including additional safety features that protect people from the ongoing pandemic.
2. Transit Crowd Map Updates - Google and other companies are updating their navigation platforms to include real-time information on how crowded public transportation systems are, as well as how populated local businesses are.
3. Pandemic-friendly Navigation Platforms - Navigation platforms are supplementing their maps with information on pandemic-related statistics and resources, such as COVID-19 testing locations and case information
Industry Implications
1. Urban Planning - Urban planners should consider including public health considerations in their design processes, particularly in high-population areas.
2. Navigation and Mapping Technologies - Businesses in mapping technologies should consider adding real-time information and updates to their platforms that prioritize public health and safety.
3. Event Planning and Management - Event planners should consider offering virtual and socially-distant alternatives to traditional events to keep attendees safe and comfortable.
