More brands prioritize inclusive packaging for people with disabilities
Trend - Packaging that's easier to interact with for people with disabilities is increasingly common. Everything from food to cosmetic brands are prioritizing accessible packaging with products like beer cans labeled with braille and food product-detecting apps.
Insight - Years of activism by people with disabilities and their allies has resulted in a greater awareness about the various ways in which the world isn't designed for people with certain physical impairments. The constant push for inclusion now also includes people from these historically under-served demographics, and some brands are now rising to the challenge.
Insight - Years of activism by people with disabilities and their allies has resulted in a greater awareness about the various ways in which the world isn't designed for people with certain physical impairments. The constant push for inclusion now also includes people from these historically under-served demographics, and some brands are now rising to the challenge.
Workshop Question - In what areas is your brand not as inclusive or accessible as it could be?
Trend Themes
1. Inclusive Packaging - Brands are prioritizing accessible packaging with products like beer cans labeled with braille and skincare products with a tactile recognition system.
2. Accessibility-focused Design - Companies are designing products specifically for people with disabilities, such as accessible eyeshadow brushes and deodorants with improved grip.
3. Sustainable Packaging - Recycled medication packaging options maintain optimal coding properties for use with inkjet and laser printing systems while complying with the high safety standards of the pharmaceutical industry.
Industry Implications
1. Beauty and Personal Care - With inclusive design and packaging, the beauty and personal care industry can cater to a wider range of consumers, including those with disabilities or visual impairments.
2. Food and Beverage - The trend towards inclusive packaging extends to the food and beverage industry with beer cans and other products labeled with braille for easier accessibility.
3. Healthcare and Pharmaceuticals - The push for sustainable and accessible packaging has led to innovations in the healthcare and pharmaceutical industries, with products like the Multicolor Belvedere packaging meeting industry standards for safety and usability.
