Vina Combines Organic Apple Cider Vinegar, Sparkling Water & Juice
Laura McQuarrie — February 6, 2020 — Lifestyle
References: bevnet
Sparkling apple cider vinegar brand Vina is relaunching its ACV drinks this month, introducing consumers to refreshed branding, packaging and more balanced fruit and botanical flavors. Appealing to consumers who are passionate about health and wellness, the brand makes blends of organic apple cider vinegar, sparkling water and juice in varieties like Lemon Ginger, Orange Turmeric, Raspberry Lime and Tart Cherry Rooibos that are low in sugar.
According to Alex Matthews, who is relaunching the brand, apple cider vinegar beverages are "about to be a category as big as kombucha is because ACV as an ingredient is a commodity. There’s no mystery around it. It’s an ingredient that your parents know and trust, that has been used in kitchens around the world for centuries."
Image Credit: Vina
According to Alex Matthews, who is relaunching the brand, apple cider vinegar beverages are "about to be a category as big as kombucha is because ACV as an ingredient is a commodity. There’s no mystery around it. It’s an ingredient that your parents know and trust, that has been used in kitchens around the world for centuries."
Image Credit: Vina
Trend Themes
1. Organic ACV Drinks - Opportunity for creating new and innovative flavors using organic apple cider vinegar in sparkling beverages.
2. Health & Wellness Beverages - Opportunity to tap into the growing demand for low sugar and healthier beverage options.
3. Refreshed Branding - Opportunity to rebrand and package ACV drinks to attract health-conscious consumers.
Industry Implications
1. Beverage Industry - Opportunity for existing beverage companies to expand their product lines by incorporating ACV drinks.
2. Health Food Industry - Opportunity for health food stores and organic grocers to stock and promote ACV drinks as part of their health and wellness offerings.
3. Functional Beverage Industry - Opportunity for companies specializing in functional beverages to incorporate the health benefits of ACV in their product formulations.
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