Clothing with posture-correcting capabilities helps keep users mindful
Trend - Posture-correcting clothing items offer unique functions that keep people mindful as they go about their days, or certain activities. Products include everything from yoga pants that vibrate to correct positions, to socks that help monitor posture.
Insight - The sedentary lifestyles that many people have become accustomed to living have had an impact on overall wellbeing, even for those who manage to fit in exercise. Sitting at a computer all day has inevitable health consequences, and people are looking to reduce the pain and strain of these lifestyles in preventative ways.
Insight - The sedentary lifestyles that many people have become accustomed to living have had an impact on overall wellbeing, even for those who manage to fit in exercise. Sitting at a computer all day has inevitable health consequences, and people are looking to reduce the pain and strain of these lifestyles in preventative ways.
Workshop Question - How is your brand helping customers face lifestyle challenges?
Trend Themes
1. Posture-correcting Apparel - A trend that offers posture-correcting capabilities to keep consumers mindful and alleviate pain caused by sedentary lifestyles.
2. Wearable Technology - Development of technology-integrated clothing and smart wearables that assist in posture-improvement and fitness tracking.
3. Sustainability in Athletic Footwear - Growing trends in eco-friendly & sustainable athletic apparel development.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion and apparel industries to invest in posture-corrective clothing and wearable technology.
2. Health and Wellness - Opportunity for companies to develop wearable technology for posture-correcting and fitness-tracking to improve overall well-being.
3. Eco-friendly Athletic Footwear - Opportunity for the athletic footwear industry to invest in and develop sustainability practices for high-performance athletic footwear.
