Tech companies are striving to make the parking experience easier for consumers
Trend - Through the increasing incorporation of various technology—from robots to artificial intelligence—companies are launching tools that will assist individuals in finding and navigating parking spaces.
Insight - Since urban populations are exponentially growing, contemporary consumers in these environments are placing a premium on efficiency and convenience. As they attempt to navigate the demands of their busy lifestyles, they are looking for ways to make some experiences more seamless in order to avoid any unnecessary stress. In this space, many are emphasizing the use of technology as they are aware of its potential.
Insight - Since urban populations are exponentially growing, contemporary consumers in these environments are placing a premium on efficiency and convenience. As they attempt to navigate the demands of their busy lifestyles, they are looking for ways to make some experiences more seamless in order to avoid any unnecessary stress. In this space, many are emphasizing the use of technology as they are aware of its potential.
Workshop Question - How can your brand use technology to create a seamless experience for consumers?
Trend Themes
1. Integration of Technology in Parking - Companies are launching tools that will assist individuals in finding and navigating parking spaces using technology.
2. Creation of Multipurpose Parking Hubs - Parking facilities are being transformed into parking hubs that can be used for much more than just holding cars for temporary periods of time.
3. Utilization of Artificial Intelligence in Parking - Artificial intelligence is being incorporated in parking management to deliver efficiency, convenience, and a streamlined experience.
Industry Implications
1. Transportation Industry - The transportation industry can utilize these trends to create parking services that are more efficient, convenient, and environmentally friendly.
2. Real Estate Industry - Real estate developers can incorporate technology and parking hubs to create shared parking infrastructure that will benefit the community.
3. Technology Industry - The technology industry can create more intelligent parking systems that incorporate AI and sensors, leading to further innovation in the field.
