Brands are encouraging consumers to use their compost waste for gardening
Trend - Brands in the food industry are making it easier for consumers to enrich their gardens with their own food waste. Launched in the form of specialized products and campaigns, these initiatives seek to curb the waste going to landfills.
Insight - Contemporary consumers are increasingly cognizant of the affects of climate change on the planet and as a result, many are looking to make lasting changes to their everyday habits. Here, the onus falls not only on opting-in for greener choices when it comes to purchasing decisions, but also learning useful lifestyle tactics that enable mindfulness in the area of sustainability. As a result, individuals feel more empowered to take action in order to reduce their carbon footprint.
Insight - Contemporary consumers are increasingly cognizant of the affects of climate change on the planet and as a result, many are looking to make lasting changes to their everyday habits. Here, the onus falls not only on opting-in for greener choices when it comes to purchasing decisions, but also learning useful lifestyle tactics that enable mindfulness in the area of sustainability. As a result, individuals feel more empowered to take action in order to reduce their carbon footprint.
Workshop Question - How might your brand encourage sustainable tactics at home?
Trend Themes
1. Composting Initiatives - Brands and individuals alike are making it easier and more convenient to compost food waste for gardening.
2. Alternative Waste Management - New methods are being developed for handling organic waste that divert it from landfills and convert it into usable resources.
3. Eco-friendly Packaging - Brands are introducing packaging solutions that are compostable or made from sustainable materials in order to reduce waste and pollution.
Industry Implications
1. Food Service Industry - Restaurants and food brands have the opportunity to adopt low-waste or zero-waste models that align with consumer preferences for sustainability.
2. Home Gardening Industry - Innovative composting and gardening solutions can be marketed to consumers looking for more eco-friendly ways to grow produce at home.
3. Packaging Industry - Packaging companies have the opportunity to develop and market solutions that are more eco-friendly and compostable to align with consumer demand for sustainability.
6 Featured, 54 Examples:
361,941 Total Clicks
Date Range:
Jul 19 — Nov 20
Trending:
Warm
Consumer Insight Topics:
