CBD brands are aiming to help people amidst the ongoing pandemic
Trend - The use of CBD can be observed in a wide range of industries, and now brands in this space are expanding to help COVID-19-related causes. Products include everything from CBD-infused face masks that reduce skin irritation, to CBD-infused hand sanitizers.
Insight - Consumers are focused on wellness now even more than they previously were--with mental health, physical fitness, hygiene and overall wellbeing becoming more important as the pandemic continues to disrupt people's lives. Consumers continue to make changes both big and small in order to have some control over their overall health while they this continued uncertainty.
Insight - Consumers are focused on wellness now even more than they previously were--with mental health, physical fitness, hygiene and overall wellbeing becoming more important as the pandemic continues to disrupt people's lives. Consumers continue to make changes both big and small in order to have some control over their overall health while they this continued uncertainty.
Workshop Question - How could your brand better empower its customers to focus on their wellbeing?
Trend Themes
1. Cbd-infused Products - With consumers more focused on wellness, brands are expanding to include CBD-infused products in various industries,
2. Focus on Mental Health - As the pandemic continues to affect people's lives, mental health has become increasingly important, leading to opportunities to offer services and products to improve wellbeing.
3. Enhanced Personal Hygiene Products - Consumers are in search of products that maintain cleanliness while also preserving their skin and health, leading to a demand for hand sanitizers with skincare-enhancing properties.
Industry Implications
1. Skincare - CBD is being infused in skincare products to target skin irritation caused from frequent hand washing and mask-wearing during the pandemic disruption.
2. Mental Healthcare - This is a crucial and addressed industry in which brands can provide products, services, and programs designed to help consumers improve their mental wellbeing amidst the pandemic.
3. Personal Hygiene Products - Brands can innovate on effective personal hygiene products, developing solutions that offer both sanitization and skincare-enhancing properties.
