The Fourth & Heart WOKE Bars are Made with Grass-Fed Collagen and More
Michael Hemsworth — January 24, 2020 — Marketing
References: fourthandheart & snackandbakery
The Fourth & Heart WOKE Bars have been announced by the California-based artisanal food brand as an option for time-poor consumers who are looking for a convenient, tasty way to stay fueled throughout the day.
The bars are formulated to give consumers the benefits of clarified butter and collagen in a product that's well-suited for busy lifestyles. The bars are made with pasture-raised and cage-free eggs, grass-fed collagen and cashew butter, which are all non-GMO. The bars are Paleo-certified and come in flavors including Cookie Dough, Dark Chocti and Peanut Butter.
Founder and CEO of Fourth & Heart Raquel Tavares spoke on the new bars saying, "At Fourth & Heart, we continually look for new and exciting ways to encourage consumers to integrate ghee into daily routines. We are thrilled to introduce WOKE bars to the public as an easy snacking solution designed to fuel today’s on-the-go lifestyles."
The bars are formulated to give consumers the benefits of clarified butter and collagen in a product that's well-suited for busy lifestyles. The bars are made with pasture-raised and cage-free eggs, grass-fed collagen and cashew butter, which are all non-GMO. The bars are Paleo-certified and come in flavors including Cookie Dough, Dark Chocti and Peanut Butter.
Founder and CEO of Fourth & Heart Raquel Tavares spoke on the new bars saying, "At Fourth & Heart, we continually look for new and exciting ways to encourage consumers to integrate ghee into daily routines. We are thrilled to introduce WOKE bars to the public as an easy snacking solution designed to fuel today’s on-the-go lifestyles."
Trend Themes
1. Convenient Snack Options - The Fourth & Heart WOKE Bars offer a convenient, tasty way for time-poor consumers to stay fueled throughout the day.
2. Paleo-certified Products - The Paleo-certified designation of the WOKE Bars highlights the growing trend of consumers seeking healthier, natural snack options.
3. Grass-fed and Non-gmo Ingredients - The use of grass-fed collagen, pasture-raised eggs, and non-GMO cashew butter in the WOKE Bars aligns with the increasing demand for clean and sustainable food choices.
Industry Implications
1. Food and Beverage - The WOKE Bars cater to the rising demand for convenient and healthy snack options, presenting opportunities for innovation in the food and beverage industry.
2. Health and Wellness - The Paleo-certified and collagen-infused WOKE Bars tap into the growing health and wellness market, inviting disruptive innovations in the industry.
3. Natural Foods - With its emphasis on non-GMO ingredients and Paleo certification, the WOKE Bars contribute to the natural foods movement, presenting opportunities for industry players to meet consumer demands.
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