Man Cave Craft Meats' Packages Feature Burly Branding
References: mancavefoods & prnewswire
'Man Cave Craft Meats,' a Minnesotan craft butcher based out of Minneapolis, has recently rebranded as part of a big move for the company. Minneapolitans might be familiar with Man Cave Craft Meats from the local butcher's tent at the Minneapolis Farmers Market, but the company is expanding beyond that hyper-local venue and into grocery store across the country.
The biggest aspect of the rebrand for Man Cave Craft Meats isn't to the ethos of the company, but rather in how that ethos is embodied. The new meat packaging now features a burly man wearing a butcher's apron. With crossed, tattooed arms and a thick beard, the paper slip shows off the company's tough, no-nonsense attitude when it comes to their meat products.
As such packaging makes clear, Man Cave's products are aimed at people who are serious about quality craft meats.
The biggest aspect of the rebrand for Man Cave Craft Meats isn't to the ethos of the company, but rather in how that ethos is embodied. The new meat packaging now features a burly man wearing a butcher's apron. With crossed, tattooed arms and a thick beard, the paper slip shows off the company's tough, no-nonsense attitude when it comes to their meat products.
As such packaging makes clear, Man Cave's products are aimed at people who are serious about quality craft meats.
Trend Themes
1. Meat Packaging Rebranding - The rebranding of Man Cave Craft Meats' meat packaging showcases the potential for other craft butchers to create unique and eye-catching packaging designs.
2. Hyper-local Expansion - Man Cave Craft Meats' expansion from the local Minneapolis Farmers Market to grocery stores across the country highlights the opportunity for small-scale local businesses to scale up and reach a broader audience.
3. Authentic Branding - The emphasis on a tough and no-nonsense image in Man Cave Craft Meats' branding indicates a growing trend towards authenticity and transparency in food marketing.
Industry Implications
1. Craft Butchers - Craft butchers can differentiate themselves by investing in unique packaging designs that reflect their brand values and identity.
2. Local Food Businesses - Small-scale local food businesses can explore expansion opportunities by leveraging their hyper-local reputation and success in larger markets.
3. Food Marketing - The trend towards authentic and transparent branding in the food industry presents opportunities for marketers to create compelling narratives around food products.
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