These Meat Packs Feature Imagery in the form of Shadow Puppets
Mishal Omar — December 9, 2016 — Lifestyle
References: ragordost.ru & packagingoftheworld
These meat packs are sold as part of a home delivery service by the Russian restaurant 'Gryadka.'
The branding for the meat packs was designed by the creative agency 'Gordost,' which wanted to emphasize the organic nature of the products, their natural production process and the principles of "ecological purity" that went into the production of the meats. The agency did this by humanizing the animals the packaging contains. Each type of meat has an accompanying image in the form of a human hand making shadows on the wall to create an image of the animal that the pack contains.
In designing these meat packs, Gordost was able to create packaging that differs greatly from most of what is offered in this market.
The branding for the meat packs was designed by the creative agency 'Gordost,' which wanted to emphasize the organic nature of the products, their natural production process and the principles of "ecological purity" that went into the production of the meats. The agency did this by humanizing the animals the packaging contains. Each type of meat has an accompanying image in the form of a human hand making shadows on the wall to create an image of the animal that the pack contains.
In designing these meat packs, Gordost was able to create packaging that differs greatly from most of what is offered in this market.
Trend Themes
1. Humanizing Food Packaging - Opportunities to use creative and unique designs to make food products appear more organic and sustainable by emphasizing the production process and principles of production.
2. Innovative Food Delivery Services - Developing home delivery services that offer unique branding, packaging, and increased transparency about the products they sell.
3. Ecologically-pure Products - Increased awareness and emphasis on environmentally sustainable and organic food production techniques and principles.
Industry Implications
1. Food Delivery Services - Developing innovative delivery services with unique branding and packaging that align with customer values.
2. Creative/design Agencies - Opportunity for agencies to provide unique and creative packaging and branding solutions that align with customers' values and production principles.
3. Organic/sustainable Meat Production - Increased emphasis on environmentally sustainable and organic food production techniques and principles, representing a market opportunity for producers that can market the transparency of their production process.
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