Modern tactile meditation products help ease consumer stress
Trend - New forms of tactile meditation are using technology to help assist users into meditative states. Products include everything from breath-guiding devices to devices that offer vibrational cues that help users.
Insight - The "wellness" industry has brought international traditions and cultures into North Americans' lives. Consumers are now especially interested in practices that fuse the rich cultural histories of various wellness practices, with the technologies they're accustomed to using to get through their days. Products and services that merge both are appealing to consumers looking to maintain their mental and physical health in experimental ways.
Insight - The "wellness" industry has brought international traditions and cultures into North Americans' lives. Consumers are now especially interested in practices that fuse the rich cultural histories of various wellness practices, with the technologies they're accustomed to using to get through their days. Products and services that merge both are appealing to consumers looking to maintain their mental and physical health in experimental ways.
Workshop Question - How could your brand better prioritize "wellness" in its customer experiences?
Trend Themes
1. Wellness Tech - The fusion of wellness practices with technology is appealing to consumers looking to maintain their mental and physical health in experimental ways. Disruptive innovation opportunities exist in improving user experiences with seamless integration of technology with wellness practices.
2. Biofeedback Wearables - Biofeedback wearables and haptic feedback guides are changing the way users experience and monitor meditation practices. Disruptive innovation opportunities exist in creating non-intrusive wearables that track biometrics and offer personalized data analysis.
3. Tactile Feedback Meditation Devices - New forms of tactile meditation products are offering vibrational and haptic feedback to assist users into meditative states. Disruptive innovation opportunities exist in creating wearables or other tactile devices that use innovative feedback mechanisms to help users focus and relax.
Industry Implications
1. Wellness Industry - Companies operating in this sector can explore partnerships to develop new technologies and methods that help people achieve their health and wellness goals.
2. Wearable Technology Industry - Wearable tech companies can consider new ways to incorporate sensors, haptic or other types of feedback mechanisms into their products to provide a more immersive and enhanced user experience.
3. App Development Industry - App developers can leverage biofeedback technology, AI, and machine learning principles to create smarter apps with more personalized features. These apps can be used to track and measure user progress and provide targeted coaching and feedback.
