Bubble tea beverages and foods in Asian countries come in ready-to-go packages
Trend - The popularity of bubble tea in Southeast and East Asian countries has expanded to the CPG space, with packaged bubble tea beverages and bubble tea-inspired foods offering ready-to-go options for those who enjoy the popular beverage.
Insight - After flavor, convenience is a major motivator for consumers when purchasing food and beverage items. People look for items they can consume on-the-go, or for those they can take and store at-home when they don't have the time or ability to make the products themselves. Brands that cater to convenience for beloved consumer goods are held in high regard.
Insight - After flavor, convenience is a major motivator for consumers when purchasing food and beverage items. People look for items they can consume on-the-go, or for those they can take and store at-home when they don't have the time or ability to make the products themselves. Brands that cater to convenience for beloved consumer goods are held in high regard.
Workshop Question - How can your brand better pioritize convenience for its customers?
Trend Themes
1. Packaged Bubble Tea Beverages - The CPG space for bubble tea has grown in Southeast and East Asian countries, creating more convenience for consumers who love the beverage on-the-go.
2. Novel Packaging for Bubble Tea Beverages - Bubble tea brands are creating unique packing designs that resemble not only the functionality, but the look and feel of a traditional boba tea cup.
3. Health-conscious Bubble Tea - Bubble tea brands are introducing new alternatives that focus on healthy customization that offer better nutrition for consumers.
Industry Implications
1. Packaged Goods Industry - The rising trend of packaged bubble tea beverages show that there is an opportunity for companies in the packaged goods industry to cater to a growing market of consumers that seeks convenience and on-the-go lifestyles.
2. Food and Beverage Industry - The introduction of healthier alternatives and novel packaging options for boba tea beverages are providing opportunities for innovations in the food and beverage industry to meet changing consumer preferences.
3. Sustainable Packaging Industry - Bubble tea brands are switching to sustainable packaging like infinitely-recyclable aluminum cans and biodegradable cups to address the growing concern of single-use plastics, offering opportunities for innovation in the sustainable packaging industry.
