These Primula Cheese Products are Arriving in Two Flavors
Michael Hemsworth — March 9, 2022 — Marketing
These new Primula Cheese products are being launched by the brand in the UK to provide consumers with a way to enhance their favorite recipes with a burst of cheesy flavor. The products come in the form of the Light Cheese 'n' Onion and the Cheese 'n' Sriracha, which are both packaged in the brand's signature tube packaging to make them easy to portion. Both of the products are reported to have a high-protein recipe that is also packed with calcium with no artificial flavors, colors or preservatives in the mix.
Head of Marketing at Kavli UK Lisa Thornton spoke on the new Primula Cheese products saying, "Primula Cheese works closely with its incredibly loyal consumers to understand the new and emerging flavours exciting them and those that they want to see available on supermarket shelves…The new editions allow us to continue to meet changing consumer needs and tastes as well as attract new shoppers into the cheese spread category.”
Head of Marketing at Kavli UK Lisa Thornton spoke on the new Primula Cheese products saying, "Primula Cheese works closely with its incredibly loyal consumers to understand the new and emerging flavours exciting them and those that they want to see available on supermarket shelves…The new editions allow us to continue to meet changing consumer needs and tastes as well as attract new shoppers into the cheese spread category.”
Trend Themes
1. High-protein Foods - The rise in popularity of high-protein products presents an opportunity for food companies to offer more variety and creative options.
2. Convenient Packaging - Innovative packaging solutions that make it easier for consumers to portion and use products at home offer an opportunity for manufacturers to differentiate themselves in the market.
3. Flavor Innovation - Consumer demand for new and exciting flavors creates a need for food companies to explore and experiment with unique taste combinations.
Industry Implications
1. Food Processing - Opportunities for food processors to create new high-protein products with convenient packaging and unique flavors to cater to evolving consumer demand.
2. Retail - Retailers have an opportunity to offer a wider range of high-protein cheese products with unique and innovative flavors to attract more customers.
3. Packaging - The demand for innovative and convenient packaging solutions that make it easier for consumers to use and store products presents an opportunity for packaging companies to develop new solutions.
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