Primula Burger Cheese Creates an Authentic Burger Taste
Michael Hemsworth — September 21, 2021 — Marketing
The Primula Burger Cheese is being launched in the UK by the Norway-based brand Kavli to provide consumers with an authentic burger taste experience. The product comes in a tube and features a spreadable texture that can be easily applied to a burger to create a deliciously cheesy flavor experience. The limited-edition cheese will join the brand's existing lineup of cheese tube spreads including Original Cheese, Cheese 'n' Jalapeño, and Cheese 'n' Chive.
Kavli UK Head of Marketing Lisa Thornton spoke on the new Primula Burger Cheese saying, "…we’ve seen an increase in demand for new flavours, which we’ve been exploring through our limited-edition offering. With its authentic taste, Burger Cheese provides a big opportunity for retailers to attract new users.”
Kavli UK Head of Marketing Lisa Thornton spoke on the new Primula Burger Cheese saying, "…we’ve seen an increase in demand for new flavours, which we’ve been exploring through our limited-edition offering. With its authentic taste, Burger Cheese provides a big opportunity for retailers to attract new users.”
Trend Themes
1. Burger Cheese Spreads - The trend of spreadable cheese for burgers presents an opportunity for companies to introduce new cheese flavors and packaging formats.
2. Limited-edition Offerings - The popularity of limited-edition cheese tube spreads suggests that companies can create a buzz and attract new customers by introducing new and exciting flavors for a limited time.
3. Authentic Taste Experiences - The demand for authentic burger taste experiences presents an opportunity for companies to innovate with cheese flavors that complement and enhance the burger-eating experience.
Industry Implications
1. Food Manufacturing - Food manufacturers can experiment with new cheese flavors and packaging formats to create unique burger cheese spread products that appeal to consumers.
2. Retail - Retailers can attract new customers by offering limited-edition cheese tube spreads and showcasing the latest burger cheese spread trends.
3. Food Service - Restaurants and fast-food chains can offer a distinct and memorable burger eating experience by sourcing and using innovative cheese spreads and flavors.
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