Primula Perfectly Plant is Easy to Spread and Enjoy
Michael Hemsworth — November 29, 2021 — Marketing
The Primula Perfectly Plant plant-based cheese product is being launched by the Kavli Group-owned brand as a vegan cheese option for consumers seeking out a way to enhance their favorite foods in a dairy-free manner. The product is contained inside a convenient squeeze tube packaging and is thus easy for consumers to portion out onto their favorite foods or dishes. The product is set to be launched in early 2022 at a price point of £1.60.
NPD Manager Nicole Herbert spoke further on the new Primula Perfectly Plant plant-based cheese product saying, "Since 2020, 500,000 Brits have given up meat, and with younger generations significantly more likely to follow a meat-free diet, a plant-based product was the obvious next choice for us. Primula Perfectly Plant has been in development for two years to create the perfect recipe and we worked closely with vegan consumers to develop the flavour.”
NPD Manager Nicole Herbert spoke further on the new Primula Perfectly Plant plant-based cheese product saying, "Since 2020, 500,000 Brits have given up meat, and with younger generations significantly more likely to follow a meat-free diet, a plant-based product was the obvious next choice for us. Primula Perfectly Plant has been in development for two years to create the perfect recipe and we worked closely with vegan consumers to develop the flavour.”
Trend Themes
1. Plant-based Cheese - The demand for plant-based products continues to grow, creating opportunities for innovations and new product development in the plant-based cheese industry.
2. Convenient Packaging - Easy-to-use packaging like squeeze tubes can provide a disruptive innovation opportunity in the plant-based cheese industry by making the product more accessible and user-friendly.
3. Veganism - The trend towards veganism and meat-free diets is accelerating, providing opportunities for growth and innovation in the plant-based food industry as a whole.
Industry Implications
1. Plant-based Food Industry - The increasing demand for plant-based products creates opportunities for growth and innovation in the plant-based food industry, particularly in the cheese market.
2. Packaging Industry - The use of convenient and innovative packaging solutions, such as squeeze tubes, can provide a disruptive innovation opportunity in the packaging industry for plant-based cheese products.
3. Vegan Food Industry - The trend towards veganism and meat-free diets presents an opportunity for growth and innovation in the vegan food industry, particularly in the cheese market.
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