Hi-Chew Fruit Combos Offer an Immensely Fruity Flavor Experience
Michael Hemsworth — April 17, 2021 — Marketing
References: hi-chew & drugstorenews
The Hi-Chew Fruit Combos are being released in the US for consumer to pick up in a stand up pouch that will satisfy their demand for high-quality fruity flavor. The candies come individually wrapped, and feature dual-flavors including Tropical Smoothie, Piña Colada and Strawberry Lemonade, which each highlight two flavors in each serving. The product is being launched in the aforementioned pouch packaging with a capacity of 11.65-ounces that will retail for $6.99 both in-store and online.
Chief Marketing Officer at Morinaga America Tatsuya Takamiya boasted about the new Hi-Chew Fruit Combos saying, "In 2020, we hosted the Fantasy Flavor Games, where consumers selected strawberry lemonade as the new offering they’d like to see released in the U.S. We are thrilled to be able to launch this flavor in our new Fruit Combos Stand Up Pouch, which perfectly compliments tropical smoothie and piña colada. The three refreshing flavors tap into consumers’ excitement for tropical beverages and we're looking forward to seeing the response to the fan-chosen flavor.”
Chief Marketing Officer at Morinaga America Tatsuya Takamiya boasted about the new Hi-Chew Fruit Combos saying, "In 2020, we hosted the Fantasy Flavor Games, where consumers selected strawberry lemonade as the new offering they’d like to see released in the U.S. We are thrilled to be able to launch this flavor in our new Fruit Combos Stand Up Pouch, which perfectly compliments tropical smoothie and piña colada. The three refreshing flavors tap into consumers’ excitement for tropical beverages and we're looking forward to seeing the response to the fan-chosen flavor.”
Trend Themes
1. Dual-flavor Candy - Opportunity to create more dual-flavor candy to satisfy consumer demand for high-quality fruity flavors.
2. Fruit Combos - Opportunity to create more stand up pouch fruit combo candy packaging for retail sales.
3. Fantasy Flavor Games - Opportunity to host more flavor games and engage with consumers to launch new products they desire.
Industry Implications
1. Confectionery - Opportunity for candy manufacturers to explore innovation in creating new fruity candy flavors.
2. Packaging - Opportunity for packaging companies to develop more stand-up pouches to satisfy candy manufacturers' needs for packaging their products.
3. Marketing - Opportunity for marketing agencies to create engaging campaigns such as flavor games to increase brand awareness and customer engagement for their clients' products.
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