The New Primula Cheese Tubes Packaging is Recipe-Focused
Michael Hemsworth — April 12, 2019 — Lifestyle
The new Primula cheese tubes packaging aims to highlight the best the product has to offer to entice consumers to try it out and keep existing buyers coming back for more.
The packaging consists of the same tube-style design, but has been emblazoned with vibrant food imagery to convey the flavor profile in a more appealing way. This is paired with the statement that no artificial flavors, colors or preservatives have been used to create them, which speaks to the increased demand amongst consumers for these kind of products.
Head of Marketing at Primula Lisa Thornton spoke on the new packaging saying, "We’re delighted to unveil our brand new look for Primula. We worked extensively with our consumers to deliver a design that highlighted the elements that were key in the buying decision for them. The bold, colorful look reflects our playful, fun nature but also drives home the messaging that Primula is made with real cheese and real added ingredients."
The packaging consists of the same tube-style design, but has been emblazoned with vibrant food imagery to convey the flavor profile in a more appealing way. This is paired with the statement that no artificial flavors, colors or preservatives have been used to create them, which speaks to the increased demand amongst consumers for these kind of products.
Head of Marketing at Primula Lisa Thornton spoke on the new packaging saying, "We’re delighted to unveil our brand new look for Primula. We worked extensively with our consumers to deliver a design that highlighted the elements that were key in the buying decision for them. The bold, colorful look reflects our playful, fun nature but also drives home the messaging that Primula is made with real cheese and real added ingredients."
Trend Themes
1. Vibrant Food Imagery - Opportunity for brands to use visually appealing food images on packaging to enhance flavor perception and attract consumers.
2. Natural and Organic Products - Increasing demand for products made without artificial flavors, colors, or preservatives presents an opportunity for brands to cater to health-conscious consumers.
3. Consumer-centric Design - Brands can collaborate with consumers to create packaging that highlights key elements that drive buying decisions and reflects the brand's identity.
Industry Implications
1. Food Packaging - Opportunity for food packaging companies to incorporate vibrant food imagery and communicate the use of natural and organic ingredients.
2. Gourmet Cheese - Brands in the gourmet cheese industry can capitalize on the trend of using visually appealing packaging to emphasize the quality and taste of their products.
3. Consumer Goods - Companies in the consumer goods industry can adopt consumer-centric design strategies to differentiate their products and enhance brand loyalty.
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