Children's storytime experiences are made virtual
Trend - Parents are keeping their children occupied in their free time with virtual storytime experiences. Products and services in this space include everything from speakers that tell stories to Christmas storytime specials.
Insight - Millennial parents often rely on technology to enhance the child-rearing process, which they view as having multiple benefits. It takes some of the learning responsibilities off of busy parents that are balancing their professions with child and home care, and introduces children to technologies they'll be using for the rest of their lives in both school and in their careers.
Insight - Millennial parents often rely on technology to enhance the child-rearing process, which they view as having multiple benefits. It takes some of the learning responsibilities off of busy parents that are balancing their professions with child and home care, and introduces children to technologies they'll be using for the rest of their lives in both school and in their careers.
Workshop Question - How can your brand ease parental burdens?
Trend Themes
1. Virtual Storytime - Parents are relying on technology to enhance the child-rearing process.
2. Screen-free Story Time Speakers - Connected screenless speakers have emerged as a viable solution for reducing screen time for kids.
3. Virtual Activity Sessions - Virtual childcare and activity sessions provide supervised and interactive at-home activities for kids, allowing parents to work-from-home and take care of their kids at the same time.
Industry Implications
1. Education Technology - Education technology companies can develop new products, such as speakers, headphones, and apps, to integrate technology and learning for kids.
2. Entertainment - Entertainment companies can develop new platforms, such as virtual storytime or hosted virtual activity sessions, to provide engaging experiences for children and families.
3. Childcare - Childcare companies can use technology to offer virtual childcare and activity sessions, allowing parents to work-from-home without the stress of taking care of their kids.
6 Featured, 50 Examples:
66,044 Total Clicks
Date Range:
Feb 20 — Jun 21
Trending:
Mild
Consumer Insight Topics:
