Golden Ratio Shares Coffee in Teabag-Style Pouches
Laura McQuarrie — July 15, 2020 — Lifestyle
References: drinkgoldenratio & prnewswire
Tea lovers are familiar with the ritual of adding a teabag to hot water and letting it steep, and Golden Ratio hopes to introduce coffee lovers to a similar experience with its single-serve coffee bags. Golden Ratio offers coffee in teabag-style pouches containing flavors like Vanilla Coconut and Chai Spiced coffee.
As its name suggests, Golden Ratio is on a mission to disrupt the coffee category by sharing beans that are roasted at lower temperatures for a longer period of time, yielding "gold coffee," which is said to taste like tea and deliver a caffeinated kick. This unique process also results in coffee that's five times less acidic than regular coffee and exceptionally easy to prepare.
Image Credit: Golden Ratio
As its name suggests, Golden Ratio is on a mission to disrupt the coffee category by sharing beans that are roasted at lower temperatures for a longer period of time, yielding "gold coffee," which is said to taste like tea and deliver a caffeinated kick. This unique process also results in coffee that's five times less acidic than regular coffee and exceptionally easy to prepare.
Image Credit: Golden Ratio
Trend Themes
1. Single-serve Coffee Bags - Golden Ratio introduces a convenient and innovative way to enjoy coffee with its single-serve coffee bags in teabag-style pouches.
2. Flavored Coffee Pouches - Golden Ratio offers a variety of flavored coffee pouches like Vanilla Coconut and Chai Spiced to cater to different taste preferences.
3. Disruptive Coffee Roasting Process - Golden Ratio's unique roasting process at lower temperatures for a longer period of time creates 'gold coffee' that tastes like tea and is five times less acidic than regular coffee.
Industry Implications
1. Coffee Retail - Coffee retailers can consider introducing single-serve coffee bags to provide a convenient and novel coffee-drinking experience.
2. Tea and Coffee Substitutes - Companies in the tea and coffee substitute industry can explore the market for flavored coffee pouches as an alternative option for consumers.
3. Coffee Roasting and Processing - Coffee roasting and processing companies can investigate implementing disruptive roasting techniques to create coffee with unique flavors and lower acidity.
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