Brands are appealing to consumers of all-ages with dessert-inspired oral care
Trend - In an attempt to diversify the offerings in the oral hygiene market, brands are combining sophisticated modern aesthetics and unconventional ingredients that are inspired by sweets. This results in flavored or scented dental products that appeal to adults and children alike.
Insight - Contemporary consumers—especially those part of the Millennial and Gen Z demographics—have always placed an emphasis on novelty when making purchasing decisions. Many are now looking to diversify their every day by opting-in to test out various unconventional products. On one hand, this is successful in satisfying the curiosity that arises when one comes across an unexpected combination. On the other hand, it taps the purchasing adventurism that is characteristic of these demographics.
Insight - Contemporary consumers—especially those part of the Millennial and Gen Z demographics—have always placed an emphasis on novelty when making purchasing decisions. Many are now looking to diversify their every day by opting-in to test out various unconventional products. On one hand, this is successful in satisfying the curiosity that arises when one comes across an unexpected combination. On the other hand, it taps the purchasing adventurism that is characteristic of these demographics.
Workshop Question - Conceptualize an unconventional formula that will help your brand capture consumer attention.
Trend Themes
1. Diversified Oral Care Offerings - Oral care brands are combining sophisticated modern aesthetics and unconventional ingredients that are inspired by sweets.
2. Novelty and Adventurism in Consumer Preferences - Millennial and Gen Z demographics place an emphasis on novelty when making purchasing decisions, which leads to an increased interest in trying unconventional products.
3. Scented and Flavored Dental Products - Brands are offering dental products with fun and unconventional flavors and scents that appeal to both adults and children.
Industry Implications
1. Personal Care and Beauty - Diversified oral care offerings cater to a growing trend of consumers who prioritize personalized and alternative options in their personal care routines.
2. Food and Beverage - Scented and flavored dental products inspired by dessert flavors tap into the popularity of sweet and indulgent foods and beverages among consumers.
3. Consumer Goods and Retail - Novelty and adventurism in consumer preferences encourage consumer goods and retail businesses to offer unconventional products that stand out from the competition.
