Beam's Elevate Drink Mixes Contain Collagen, Caffeine & Probiotics
Laura McQuarrie — February 9, 2021 — Lifestyle
References: beamtlc & foodbusinessnews.net
Beam is introducing Elevate as a range of conveniently packaged, hydrating beverage mixes made with a base of coconut water, Himalayan sea salt, potassium bicarbonate and sodium hyaluronate. The single-serve mixes are free from additives, excess sugars and fillers, plus they're packed with functional benefits.
For those who are looking to be energized and support muscle growth, there's the watermelon-flavored Performance formula with citrulline and beetroot powder. The berry-flavored Balance variety is enriched with vitamins, essential probiotics and prebiotics to support a flourishing microbiome. Rounding out the trio, Beam created a lemon-flavored Recovery formula with collagen peptides to support strong joints, hair, nails and skin.
For months, fans of the brand have been requesting a hydration mix and Beam Elevate appeals to the "75% of Americans who are chronically dehydrated."
For those who are looking to be energized and support muscle growth, there's the watermelon-flavored Performance formula with citrulline and beetroot powder. The berry-flavored Balance variety is enriched with vitamins, essential probiotics and prebiotics to support a flourishing microbiome. Rounding out the trio, Beam created a lemon-flavored Recovery formula with collagen peptides to support strong joints, hair, nails and skin.
For months, fans of the brand have been requesting a hydration mix and Beam Elevate appeals to the "75% of Americans who are chronically dehydrated."
Trend Themes
1. Functional Beverage Sachets - Beam's Elevate Drink Mixes offer functional benefits and are free from additives, excess sugars, and fillers.
2. Hydrating Beverage Mixes - Beam Elevate appeals to the 75% of Americans who are chronically dehydrated, providing an opportunity for companies to develop hydrating beverage mixes.
3. Functional Ingredients - Use of functional ingredients such as citrulline, beetroot powder, and collagen peptides by Beam Elevate presents an opportunity to incorporate these ingredients in new ways to create innovative products.
Industry Implications
1. Functional Beverages - Functional beverages can take inspiration from Beam's Elevate sachets and offer beverage mixes with functional benefits and hydrating ingredients.
2. Sports Nutrition - The Performance formula in Beam's Elevate sachets, with ingredients like citrulline and beetroot powder, presents an opportunity for companies in the sports nutrition industry to develop new products.
3. Beauty Supplements - The use of collagen peptides in Beam Elevate's sachets creates an opportunity for companies in the beauty supplement industry to develop similar products to promote joint and skin health.
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