Sir Paul Smith's London Exhibition Recalls a Former Shop Space
Laura McQuarrie — November 11, 2014 — Fashion
The Sir Paul Smith exhibition that opened at London's Design Museum earlier this summer was set up just like the headquarters that the designer once worked out of, giving you a taste of the world that brings his inspiring creations to life.
Rather than being a retrospective, Smith insists that the showcase named 'Hello, My Name is Paul Smith' is more about expressing that "From a small beginning you can progress well." In the spirit of this, this space was set up just like the designer's first store in England. Just like any interior space, this is a great way to get inside the brain of the designer, especially with quirky details like rabbit-shaped doors and skateboard stools.
Rather than being a retrospective, Smith insists that the showcase named 'Hello, My Name is Paul Smith' is more about expressing that "From a small beginning you can progress well." In the spirit of this, this space was set up just like the designer's first store in England. Just like any interior space, this is a great way to get inside the brain of the designer, especially with quirky details like rabbit-shaped doors and skateboard stools.
Trend Themes
1. Retro Shop Interiors - Creating an in-store experience that mirrors a brand's past can create a unique atmosphere and connection with customers.
2. Exhibition as Inspiration - Designers can use exhibits to showcase their creative process while offering visitors inspiration and an opportunity to better understand their work.
3. Small Beginnings, Big Outcomes - Highlighting a brand's humble beginnings and journey to success can create a sense of authenticity and relatability for customers.
Industry Implications
1. Retail - Retailers can use retro shop interiors to differentiate themselves and offer customers a unique experience.
2. Design - Designers can use exhibitions to showcase their work and creative process, generating interest and inspiration for potential clients or employers.
3. Marketing - Highlighting the journey of a brand, from small beginnings to success, can create powerful marketing campaigns that resonate with consumers.
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