The Esmalte Machine Offers Thousands of Nail Polish Color Combinations
Laura McQuarrie — February 23, 2015 — Fashion
References: esmaltemachine & premiumbeautynews
While it's fun to sift through nail varnish colors like bubble gum pink and electric blue on the shelves of a store, these options are just not as as enticing as creating a custom nail polish with the Esmalte Machine.
Taking inspiration from the way machines can produce custom colors for interior walls and car exteriors, Sylvio Freire created the Esmalte Machine. The device is portable and carries the ability to pump out thousands upon thousands of unique color combinations based on a customer's wants. Beyond color, other options include special metallic, shimmery, creamy or glittery finishes. There's also a 5Free version available that does away with ingredients like toluene, formaldehyde and camphor, which are known to cause allergies in some people. This spherical booth would dazzle women, especially since they get to see custom nail polish colors being made before their eyes.
Taking inspiration from the way machines can produce custom colors for interior walls and car exteriors, Sylvio Freire created the Esmalte Machine. The device is portable and carries the ability to pump out thousands upon thousands of unique color combinations based on a customer's wants. Beyond color, other options include special metallic, shimmery, creamy or glittery finishes. There's also a 5Free version available that does away with ingredients like toluene, formaldehyde and camphor, which are known to cause allergies in some people. This spherical booth would dazzle women, especially since they get to see custom nail polish colors being made before their eyes.
Trend Themes
1. Custom Nail Polish - Opportunity for consumers to create unique nail polish colors using the Esmalte Machine.
2. Personalized Beauty - Growing demand for customized beauty products, like custom nail polish, tailored to individual preferences.
3. Elevated Shopping Experience - Providing customers with a memorable and interactive experience of witnessing the creation of custom nail polish colors.
Industry Implications
1. Beauty and Cosmetics - Beauty brands can incorporate custom nail polish kiosks to offer personalized products and attract customers seeking unique options.
2. Retail Technology - The Esmalte Machine presents an innovative solution for retailers to enhance their offerings with customized beauty products.
3. Health and Wellness - Catering to consumers' desire for safer and allergy-friendly beauty products, such as the 5Free version of the Esmalte Machine nail polish.
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