'The Kylie Shop' is an Online Shopify Pop-Up Store for the Holidays
Laura McQuarrie — December 16, 2016 — Business
References: kyliejennershop & hellogiggles
'The Kylie Shop' was recently launched by Kylie Jenner as a limited-edition Shopify pop-up for the holiday season. At the online store, fans are able to purchase calendars, phone cases and hats—many of the other items such as underwear, t-shirts, socks and hoodies have sold out.
An online pop-up shop is a perfect way to reach fans across the globe who cannot make it to a specific location at a particular time. The opening of The Kylie Shop will likely appease many of the reality star's fans who have expressed frustration with not being able to get into the physical Kylie Jenner Pop-Up Store that recently launched at the Topanga Westfield mall in Los Angeles.
However, to keep an air of exclusivity to the opening of the pop-up shop before it launched online, Kylie teased that her app subscribers would be given access to her street style-inspired merchandise.
An online pop-up shop is a perfect way to reach fans across the globe who cannot make it to a specific location at a particular time. The opening of The Kylie Shop will likely appease many of the reality star's fans who have expressed frustration with not being able to get into the physical Kylie Jenner Pop-Up Store that recently launched at the Topanga Westfield mall in Los Angeles.
However, to keep an air of exclusivity to the opening of the pop-up shop before it launched online, Kylie teased that her app subscribers would be given access to her street style-inspired merchandise.
Trend Themes
1. Online Pop-up Shops - Creating online pop-up shops allows brands to reach a global audience and cater to fans who cannot visit physical stores.
2. Limited-edition Merchandise - Offering limited-edition merchandise builds excitement and a sense of exclusivity among fans.
3. Celebrity-driven E-commerce - Launching e-commerce platforms based on celebrity brands creates new opportunities for fans to engage with and purchase products.
Industry Implications
1. E-commerce - The rise of online pop-up shops and limited-edition merchandise provides new avenues for e-commerce companies to attract customers.
2. Fashion Retail - Fashion retailers can learn from celebrity-driven e-commerce and create limited-edition collections to drive sales.
3. Marketing and Branding - Celebrities collaborating with Shopify pop-up stores demonstrate innovative strategies for marketing and branding their personal brands.
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