This Store is Allocating Space for Digital Health Tools and Products
Katherine Pendrill — April 22, 2016 — Business
References: corporate.target & psfk
As part of Target's ongoing shift towards wellness, the company will begin allocating space in its stores for digital health tools and other connected medical devices. Keeping pace with a rapidly aging population and a growing demand for connected healthcare products, the new retail spaces will cater to a large segment of the brand's customer base.
The designated spaces will be called 'Connected Health' sections and they will be featured in 500 Target stores across the country. The spaces will be set up within pharmacy departments run by CVS and they will include a wide selection of digital health tools from brands such as Qardio. Consumers will not only be able to purchase these connected devices, but they will also be able to test them out directly in the store.
Target's new Connected Health sections demonstrate the growing demand for digital and connected wellness products.
The designated spaces will be called 'Connected Health' sections and they will be featured in 500 Target stores across the country. The spaces will be set up within pharmacy departments run by CVS and they will include a wide selection of digital health tools from brands such as Qardio. Consumers will not only be able to purchase these connected devices, but they will also be able to test them out directly in the store.
Target's new Connected Health sections demonstrate the growing demand for digital and connected wellness products.
Trend Themes
1. Connected Health Tools - The allocation of space in Target stores for digital health tools and connected medical devices presents an opportunity for disruptive innovation in the healthcare industry.
2. Retail Integration of Digital Health - Target's move to feature 'Connected Health' sections in their stores indicates a trend of retail spaces catering to the growing demand for digital health products and services.
3. Consumer Testing of Connected Devices - The ability for consumers to test out digital health tools directly in Target stores reflects a trend of increased consumer involvement and empowerment in the healthcare decision-making process.
Industry Implications
1. Retail - The integration of digital health tools and connected medical devices in Target stores introduces opportunities for disruptive innovation in the retail industry by expanding their product offerings and appealing to a health-conscious customer base.
2. Healthcare - The growing demand for digital health tools and the establishment of 'Connected Health' sections in Target stores drives disruptive innovation opportunities in the healthcare industry by enhancing access to connected wellness products and services.
3. Technology - The increasing integration of digital health tools in retail spaces signifies a trend of technological advancements in the healthcare industry, creating opportunities for innovation in the technology sector through the development of more sophisticated and user-friendly medical devices.
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