The Ant-Man Billboards Play on the Superhero's Ability to Shrink
Meghan Young — April 22, 2015 — Marketing
Paul Rudd's superhero movie continues to play on its ant-sized puns with a series of miniature Ant-Man billboards. Although they are tiny, they're still getting noticed. A great complement to the mini trailer and poster originally posted, the Ant-Man billboards can be found near bus stops and parks in Brisbane, Melbourne and Queensland for now.
Realistically crafted, people might be tempted to take one of the Ant-Man billboards as a keepsake, but they are securely attached to their surroundings. They even come with built-in LED lights so that people can enjoy them at night. After all, people will want to know when to expect the premier of the movie at the very least. The Ant-Man billboard reads: In cinemas July 16.
Realistically crafted, people might be tempted to take one of the Ant-Man billboards as a keepsake, but they are securely attached to their surroundings. They even come with built-in LED lights so that people can enjoy them at night. After all, people will want to know when to expect the premier of the movie at the very least. The Ant-Man billboard reads: In cinemas July 16.
Trend Themes
1. Miniature Advertising - Opportunity to create memorable and attention-grabbing advertisements through small-scale and creatively designed billboards.
2. Interactive Outdoor Advertising - Incorporating LED lights and unique features into outdoor billboards to create immersive and engaging experiences for passersby.
3. Promotional Keepsake Items - Creating collectible billboards that serve as memorable souvenirs for fans and audiences.
Industry Implications
1. Advertising - Utilizing innovative billboard designs and features to capture consumer attention and drive brand awareness.
2. Entertainment - Leveraging creative and interactive outdoor advertisements to promote movies and increase audience excitement.
3. Promotional Merchandise - Offering collectible billboards as unique and desirable merchandise to create brand loyalty and generate additional revenue.
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