This Digital Billboard From Microsoft Corrects Posture Instantly
Alyson Wyers — May 29, 2016 — Marketing
References: microsoft & designtaxi
This digital billboard from Microsoft corrects posture in real time. In today's information age, people have moved away from an economy that deals with agriculture and instead values information. As such, technological advances are having a harmful effect on the way people hold themselves, from neck craning to slouching shoulders.
Microsoft is addressing the problem with more screens and kinect technology with clever integration of their Surface 4 Pro Real Time Posture Scanner. Installed in Stockholm, Sweden, the billboard corrects posture by teaching people how to properly carry their bags and makes suggestions on how to pack less heavy loads. Given how many people regular carry devices such as laptops around with them on a regular basis, this advice is particularly relevant.
Microsoft is addressing the problem with more screens and kinect technology with clever integration of their Surface 4 Pro Real Time Posture Scanner. Installed in Stockholm, Sweden, the billboard corrects posture by teaching people how to properly carry their bags and makes suggestions on how to pack less heavy loads. Given how many people regular carry devices such as laptops around with them on a regular basis, this advice is particularly relevant.
Trend Themes
1. Real-time Posture Correction - Disruptive innovation opportunity in developing technology that instantly corrects posture in real time.
2. Integrated Digital Billboards - Disruptive innovation opportunity in combining digital billboards with advanced technologies for interactive and personalized advertisements.
3. Smart Device Impact on Posture - Disruptive innovation opportunity in creating solutions that address the negative impact of smart devices on human posture.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity in the health and wellness industry by providing products and services for posture correction and prevention.
2. Advertising and Marketing - Disruptive innovation opportunity in the advertising and marketing industry through the application of interactive and personalized digital billboards.
3. Technology and Wearable Devices - Disruptive innovation opportunity in the technology industry by developing wearable devices that monitor and correct posture in real time.
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